The answer is quite simple!
Your CRM and WordPress don’t talk to each other natively.
You see, most CRMs include some simple tools for getting users into your contact database, like email signup forms.
But once a user is added to your contact list, your website forgets about this person.
For some websites this is fine, but for many businesses this isn’t enough.
This is where WPFusion comes in.
WP Fusion creates a persistent link between each user on your
WordPress website and contact records in your CRM.
Users can be added as contacts when they register on your site, and events can be triggered based on the future actions a user takes.
Things like making a purchase, updating their profile, filling out a contact form, or visiting a page.
These triggers can be used to segment customers, send emails, assigns sales reps, personalize content visibility, and much more.
With WPFusion, you can now synchronize the back-office power of your CRM with the public facing side of your WordPress website.
Best of all, WPFusion allows you the freedom and flexibility of having an open-source solution based on WordPress, instead of being stuck into the gilded-cage of any particular platform.
WPFusion allows you the choice as to what features and capabilities you want to mix and match from various 3rd party vendors into the perfect solution for YOUR business.