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Videos uploaded by user “The Drum”
James Corden's All-Singing, All-Dancing Homage To YouTube
 
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Earlier this week James Corden hosted YouTube’s annual Brandcast event, and surprised guests with a musical tribute featuring a range of online stars, including Dan Howell and Phil Lester. The short YouTube appreciation referenced the wide variety of videos found on the sharing platform as Corden re-enacted the popular Mannuquin challenge and acted out a beauty tutorial. Towards the end, the Carpool Karaoke creator and Late Late Show host referenced a number of online personalities including Danisnotonfire and Amazingphil who joined him onstage. During the event, Cordon referenced how YouTube has aided in the success of his chatshow, while YouTube hinted at further collaboration between the platform and traditional broadcasters. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 11911 The Drum
How The Drum Delegates Were Tricked With Social Media
 
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Delegates at The Drum Live on 9 July were duped into believing they had bumped into old friends as part of a live experiment exploring privacy in a digital world. This video outlines how innovation company Abundance brought along an actor to forensically research five unsuspecting delegates – including keynote speaker Cindy Gallop – using freely available information on the internet. During the course of The Drum Live, he then used the personal information he’d garnered to convince the perfect strangers they were old friends – highlighting how much of our personal details are freely available online. SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 46771 The Drum
What Is A Private Market Place (PMP) And How Does It Work?
 
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Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. That’s why each episode is filmed in the back of a London black cab. The third episode of Everything You Need to Know - About Programmatic explores private marketplaces. Visit http://www.thedrum.com/pogrammaticpunch for more SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 8477 The Drum
An Interview With Nathan Barley's Nicholas Burns - #BringBackBarley
 
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Ahead of appearing at Digitas LBi Newfronts event, The Drum speaks to Nathan Barley actor Nicholas Burns about this east London origins and how he fits into the creative landscape while the #BringBackBarley campaign gains momentum. SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 7602 The Drum
Casting Rowse Honey's Three (Gay) Bears | Anatomy of an Ad
 
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Rowse Honey’s new content series may have been inspired by the Three Bears fairytale, but it was the casting of a jovial trio of modern ‘gay bears’ that the brand hopes will connect with a fun, young consumer. Rowse tasked its agency BMB with a simple brief: get more people, particularly millennials, putting honey on their porridge. The response was a three-part mini cookery show featuring three large, hairy, gay men in a cabin in the woods, who throw together some original recipes based around the hearty breakfast pairing. Going live on social channels, the campaign is supported by out of home and a wrap cover sponsorship with this week’s Stylist magazine. Chris Goulder, The Three Bears’ director, explained the casting was the most challenging, but the most crucial part of the process. “It was so important, finding these three guys that when they worked together seemed like they had this long history, that they had been flatmates forever and all the foibles that come along with that.” The chosen three – Matt, Joel and Phil – each took on the traditional daddy, mummy and baby bear tropes to a certain extent, adding humour among the pre-requisites in the script. The original script itself was, incidentally, almost entirely discarded in favour of on-set improvisation from the cast. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 17110 The Drum
Glen Keane | What's the Story?
 
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Longtime Disney animator Glen Keane learned his craft early. As the son of Family Circus cartoonist Bil Keane, the younger Keane took to art at a young age, then translated it into a career with Disney that spanned 37 years. Keane has some great opinions on what makes a great story and shares one, about his real life, that is incredible. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3201 The Drum
What Is Programmatic Anyway? Programmatic 101
 
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Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. That’s why each episode is filmed in the back of a London black cab. The first episode of Everything You Need to Know - About Programmatic, explores the power of programmatic advertising. Visit http://www.thedrum.com/pogrammaticpunch for more SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 13112 The Drum
How Video Is Transforming Programmatic Advertising
 
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In the second episode James Patterson outlines how video advertising has been affected by programmatic. Visit http://www.thedrum.com/pogrammaticpunch for more SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 7116 The Drum
The Story Behind Absolut's Epic 'One Night' | Anatomy Of An Ad
 
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Released today (14 September), Absolut’s global hero film for its ‘Create a better tomorrow, tonight’ platform catapults the viewer through time and space, starting at the moment of the Big Bang and arriving at a London night out in 2017. The Drum spoke to the brand’s agency BBH London to find out how it took on such an epic brief. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 7964 The Drum
Dave Trott | You Couldn't Make This Crap Up
 
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In the first episode of You Couldn’t Make This Crap Up, copywriter and creative director Dave Trott explains why you’d better be doing a good job if you’re going to swear at superiors. While working on a Pepsi ad early on in his copywriting career, Trott devised the strapline 'Lip smackin’, thirst quenchin’, ace tastin’, motivatin’, good buzzin’, cool talkin’, high walkin’, fast livin’, ever givin’, cool fizzin’ Pepsi'. The team loved it, and he got to write the script for the TV ad too. Furious at not being invited on the shoot and how the ad turned out, Trott went to the pub to get drunk, swore angrily at the creative director and got himself fired. “Luckily enough on Monday he took it back and said we both did something wrong there," he said. "I was a junior and totally out of order but he thought the work I was doing was worth it.” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2224 The Drum
Shock Tactics In Advertising: The Shockumentary Starring BrewDog, Peta & More
 
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The Shockumentary is The Drum's new short film exploring the good and bad of shock advertising. Starring top creatives John Jessup (formerly of Leo Burnett) and Marc Lewis (School of Communication Arts), along with no-nonsense brands BrewDog, Peta and Death Cigarettes, the film asks whether shock tactics still have a place in modern advertising. Are brands too boring these days? Watch our Shockumentary and decide for yourself.
Views: 19234 The Drum
Bees in the City: Wolff Olins' London Roof Garden Bee Hive
 
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The Drum visits communications agency Wolff Olins, which keeps two bee hives on its central London roof garden to find out how they care for their hives and why they keep them in the first place.
Views: 8339 The Drum
How The BBC Made Its Animated World Cup Film | Anatomy Of An Ad
 
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The BBC's World Cup trailer is an operatic montage of historic and memorable events from football's biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into a 60-second trailer. The BBC Creative duo behind the spot explained how their idea came to life in The Drum's latest Anatomy of an Ad. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 16045 The Drum
Print Is Not Dead: The Beauty Of Independent Magazine Publishing
 
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The recent print closures of magazines such as Look, Glamour and NME portray an industry on the brink of implosion. Yet things look very different in the independent publishing arena - a place where new titles are thriving, albeit under a different definition of success. The story of independent mag publishing in the UK is the subject of Somerset House's latest exhibition. Print: Tearing It Up is an exploration of the indie landscape's history, from the obscure Blast (the modernist zine halted after two issues by an inconvenient war in 1914), the staunchly scurrilous Private Eye and the game-changing Spare Rib, to the likes of Burnt Roti, The Gentlewoman and Gal-dem - products of what co-curator Paul Gorman calls the "new resurgence of independent magazines". After penning a book on The Face, the cultural magazine published from 1980 to 2004, Gorman became aware of the raft of indies emerging from the detritus of the economic crash. Often beautifully produced, the mags provide a tangible antidote to digital proliferation. "Around 2011, 2012 I noticed these magazines emerging - like The Gentlewoman and Mushpit - and I was quite encouraged by the fact they were being published mainly by young women," he told The Drum. "They were anti-corporate, and they had all those values that appealed to me." Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3337 The Drum
Everything You Need to Know | About Content Marketing | Introduction
 
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Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. That’s why each episode is filmed in the back of a London black cab. The first episode of Everything You Need to Know - About Content Marketing, explores the meaning and value of content marketing, and how to set strategy. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 4383 The Drum
Martin Freeman Turns Heartthrob For Vodafone's Christmas Ad | Anatomy Of An Ad
 
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Martin Freeman has found himself embarrassed at a wedding and in a criminal mix-up in a car park in his tenure for Vodafone’s ads so far. Now the actor now finds himself as the lead role in an epic love story for the telecom brand’s Christmas campaign, which has been built on subtle, self-deprecating humour to win favour with a UK audience. A Christmas Love Story was created by WPP’s Team Red, creatively led by Ogilvy & Mather London. The saga is told across six pieces of content – two for TV and four for social – and begins with the hapless Freeman bonding with his love interest, Clare, over a love of It’s A Wonderful Life on a train station platform. A series of communication blunders such as having no pay as you go credit threaten to end the festive romance before it begins, but the story ends happily with a Hollywood-style kiss on a Scottish beach all thanks to Vodafone’s breadth of products and services. The ads were filmed on location in Scotland and were directed by Biscuit’s Jeff Lowe. As well as educating consumers on the benefits of Vodafone’s services, they also aim to highlight two new launches: new pay as you go product PAYG 1 and Vodafone Passes, which gives pay monthly customers the chance to use their favourite video, social or chat apps without using up their data. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 28429 The Drum
Sir John Hegarty On The Best Brand Story He's Told
 
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On the shortlist of legendary creatives who know a thing or two about storytelling, Sir John Hegarty is, most certainly, in the rarefied air of those who have and continue to use strong stories to build brands and impact culture. In Hegarty's mind, what makes a great story is, simply, something that you haven’t heard before — those surprises that can come out nowhere to make people pay attention and, most importantly, remember. Further, those memorable stories are the ones steeped in the truth. Even in advertising, according to Hegarty, the strategies around building a brand that are based in truth have the greatest chance to resonate, stay with people and have lasting value. Out of the massive library of highly-successful and awarded work, one particular story from a brand in the 80s sticks out. Phileas Fogg, a snack brand, was looking to make waves with their flavors that evoked places such as sunny California and exotic India. Instead of, as Hegarty puts is, creating a fake, “ersatz” story about them being made in these regions, the creative team decided it made sense to simply pull back the curtain and let the audience know that they were created at home in the UK. That truth, not only helped make a brand famous, but showed that truth is oftentimes the best story that can ever be told. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2919 The Drum
Everything You Need to Know | About Content Marketing | Measuring Effectiveness
 
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The Drum has launched episode four of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video. The fourth episode, Measuring Effectiveness, covers the methods available to determine the success of content marketing campaigns. The issue of measurement is of pressing concern in the industry. In fact, the Content Marketing Institute’s 2015 benchmark reports 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness the previous year. Episode four discusses how engagement metrics are replacing standard metrics like CTR for content marketing and native advertising. It outlines how behavioural metrics are critical in understanding the success of content campaigns, and how they can lead to actionable insights to improve future activity. EYNTK ‘s aim is to provide marketers with a way to find out everything you need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. Everything You Need to Know is not designed to be the last definitive word on each subject. Instead, each film is intended to provide the essential information needed to fully understand each area. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2277 The Drum
Inside BBC One’s Christmas 2017 Trail | Anatomy Of An Ad
 
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BBC One’s thoroughly British Christmas trail for 2017 has not only impressed (most of) the nation in the festive spot stakes but also proven the creative prowess of the corporation’s in-house agency. ‘The Supporting Act’ tells the story of a young girl vying for her dad’s attention as she practises a dance routine in the lead-up to her school’s Christmas talent contest. He appears preoccupied with work throughout most of the film, however when a bout of stage fright gets the better of his daughter on the big day, he reveals he’s learnt the entire routine when he helps her recall the steps from the back of the hall. Devised by BBC Creative, the two-minute trail’s truly human story and on-brand spirit of ‘oneness’ has seen it garner much praise from the public. The positive reception is no doubt a relief for the BBC, given that the in-house shop took up the festive mantle from Rainey Kelly Campbell Roalfe/Y&R (now Y&R London). Following the footsteps of the heritage creative shop wasn’t a task the trail’s creative team, led by Amar Marwaha and Arvid Härnqvist, took lightly. “It was a chance to start afresh, a chance for BBC Creative to put a flag in the ground,” said Härnqvist. “The fact it’s done this well makes us proud to work for BBC Creative. It’s the first really big thing out of the blocks and it’s just the starting point of the journey that we’re on.” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 42415 The Drum
Airbnb Marketing Chief Alex Dimiziani On Being A Meaningful Brand
 
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To celebrate its win of the inaugural Most Meaningful Brand award in The Drum's Marketing Awards, Airbnb EMEA marketing director Alex Dimiziani discusses what being a meaningful brand means to the company and her customers. Airbnb was voted the Most Meaningful Brand in a reader poll conducted by Havas Media Group and The Drum, with Sainsbury's and John Lewis runners up at this week's The Drum Marketing Awards. The shortlist for the Meaningful Brand of the Year award was drawn up using data from Havas Media Group's established and robust Meaningful Brand Index in combination with insight from The Drum’s research and editorial teams. Havas Media Group’s Meaningful Brand Index is built on an in-depth consumer study, ranking brands based on their contribution to the well-being and quality of life of consumers. The Drum brought together Paul Frampton, global MD, Havas Media and Airbnb's Alex Dimiziani to discuss how Airbnb has built its brand success around being a truly meaningful brand to its community. ​In the film, Dimiziani explains how the brand's mission to increase cultural empathy and decrease cultural boundaries is at the heart of everything it does. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3037 The Drum
How To Optimise Your Campaign Through Programmatic
 
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Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. That’s why each episode is filmed in the back of a London black cab. The fourth episode of Everything You Need to Know - About Programmatic explores optimising to the consumer. Visit http://www.thedrum.com/pogrammaticpunch for more SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 4904 The Drum
Marie Curie Unveils Garden of Light Campaign
 
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In spite of the weather, Marie Curie has launched its spring fundraising campaign in London, with 4000 light up daffodils filling Paternoster Square by St Paul's cathedral each representing the number of people helped in March. The annual spring campaign is part of the Great Daffodil Appeal, an annual call for people to donate to the terminal illness charity. In the video above, fundraising director, Alex Hyde-Smith said: "We knew we wanted to do something to bring the daffodil to life, so we decided to have daffodils illuminated at night but also something that would look really impressive in the day." He explained that the hope is that the pop-up will feature throughout the UK to let people donate not only traditionally with cash but also via the contactless card system. Chief executive of Marie Curie, Dr Jane Collins, said: "By donating and wearing a daffodil pin, we can all make sure people living with a terminal illness get the expert care and support they deserve.” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2101 The Drum
Sir Martin Sorrell - What does it take to be a great CEO?
 
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Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/drumeu Pinterest: https://uk.pinterest.com/thedrum/
Views: 5826 The Drum
The Story Behind Channel 4's We're The Superhumans | Anatomy of An Ad
 
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It's been one week since Channel 4 launched ‘We’re the Superhumans’ to promote its coverage of the Rio 2016 Paralympic Games, and when The Drum visits on an extremely warm summer's day the atmosphere in its headquarters is euphoric. The campaign, a follow-on from its 2012 offering, has smashed previous viewing records and is set to be Channel 4’s most successful ever. Superhumans 2.0’s success over its predecessor is driven largely by the growth of video digitally since 2012, with the broadcaster choosing to premiere the advert on social media instead of TV. This change in strategy has helped the ad surpass viewing expectations primarily thanks to Facebook, which has amassed 24 million video views so far. The spot has driven the most amount of organic video views and overall reach from a single post on the Channel 4's Facebook page this year. On YouTube, it’s had more than 1.8m views over the past six days. This has helped it nudge above BBC's 'The Greatest Show on Earth' Rio 2016 campaign, launched just days before, in terms of social engagement. The original ‘Meet the Superhumans' campaign was mass-launched simultaneously across 78 TV channels on primetime TV to reach at least 50 per cent of the UK audience. By comparison, premiering ‘We’re the Superhumans’ on social media has opened up the ad to a combined global audience upwards of 2.65 billion users on Facebook and YouTube, as well as Twitter’s 140 million daily users. Despite the ad smashing viewing records online, Channel 4 is pragmatic and does not expect viewing figures for the Paralympics to meet London 2012 figures, which saw the live broadcast of the opening ceremony watched by 11.8 million. This is due to the time difference between the events taking place and the broadcasting time in the UK (Brazil is four hours behind), meaning some of the events will broadcast late at night on Channel 4. In an attempt to keep interest high, Channel 4 is working closely with the organisers of the Games and the International Paralympic Committee to ensure that big events with GB hopefuls will be scheduled for primetime in the UK. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 30395 The Drum
How Is Programmatic Shaping The Agency Of The Future?
 
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Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. That’s why each episode is filmed in the back of a London black cab. The sixth episode of Everything You Need to Know About Programmatic, in association with The Trade Desk, takes a look at the agency of the future. SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 4266 The Drum
'Don't start a business, build a brand,' Sir John Hegarty on working in the startup sector
 
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Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1152 The Drum
Why The Industry Needs Education On Programmatic
 
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Everything You Need To Know is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject. That’s why each episode is filmed in the back of a London black cab. The fifth episode of Everything You Need to Know About Programmatic, in association with The Trade Desk, examines the need for continuing industry education. SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3935 The Drum
How To: Social Media Listening - #SMBuzzChat with Hannah Rainford
 
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It's true, Social Media Listening still confuses some people so in this edition of SMBuzzChat, Hannah Rainford, Associate Director of Social Media at Jellyfish talks about why a brand needs it and the best way to get your company on the social media listening bandwagon. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 4490 The Drum
Vice Media's head of innovation Mark Adams debunks content marketing myths
 
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The Drum caught up with Vice Media's Mark Adams to hear why content marketing is so much more than an ad with a smart media buy. SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 13034 The Drum
Keeping The Human Touch In Graphic Design According To David Carson
 
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David Carson has created unforgettable covers for the likes of Wallpaper, Beach Cult Culture, Raygun and most recently The Drum, and has crafted incredible creative for brands such as Audi, Bose and Samsung to name a few. At The Drum's evening with Carson, he lectured creatives in London about finding inspiration from the "things that other people don’t see" while reminding creatives that brands will always want to see "the human touch". In this video he talks how he created over twenty cover options for The Drum magazine, we chose two which you can get a copy of now, and created six iconic posters which were signed by Carson on the night of the event. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1486 The Drum
London's First Spectacle Dispensing Snapbot | On The Scene
 
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Snapchat is bringing its cute Snapbot vending machines to Europe, letting Snapchatters in the region get their hands on a pair of Spectacles for the first time. The unusual distribution strategy for the camera-equipped glasses follows on from a similar initiative in the US. On Friday (2 June) bots landed simultaneously in London, Venice, Paris, Barcelona and Berlin. The bright yellow machines will be popping up in "surprising locations" throughout Europe this summer. The notoriously secretive company is not releasing the locations ahead of time, instead teasing them on a dedicated website which users can check 24-hours ahead of landing time. Spectacles were launched by Snapchat last year to coincide with the firm rebranding its parent company as Snap Inc. The glasses cost £129.99 a pop and are basically hip round set sunglasses complete with an embedded video camera, which lets users capture Snaps on the go. The Snapbot experience lets shoppers preview videos captured by Spectacles and virtually "try on" the eyewear. The first London bot landed in the capital's South Bank next to the iconic London Eye ferris wheel. Where hundreds had queued when the push hit the States in LA's Venice Beach, Londoners were more reserved in their enthusiasm, with no queues to be seen. Sean Tracey, a Labs developer at the Financial Times, was one of the first to pick up a pair of Spectacles in the UK capital. He said: "I think it’s an interesting way to launch a product. I can’t walk into Debenhams or Tesco to buy a pair, I have to come to a lovely part of London to get them. It’s a good way to get people interested." Snapchat's chief strategy office Imran Khan has been keen to show marketers that the firm is "bigger than just one app" and creatives have been experimenting with the specs since they launched. In the US, paper towel brand Brawny recently rolled out a spot featuring clips of footage that were all shot by toddlers wearing the product. You can get an insight in the Snapbot experience, which came complete with Snap's famous Rainbow Sick Filter-inspired Lenses, above. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3649 The Drum
The Future Of Payment | Inside Visa's London-based Innovation Centre
 
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In a corner of London’s Paddington, Visa is uncoupling itself from its plastic heritage and embracing the world of high-speed, human-centric fintech. The change is happening at its new Innovation Centre at Sheldon Square – a hub which, along with its sister stations in the likes of Berlin, Tel Aviv and Sao Paulo, has been designed as an immersive environment for the company and its partners to experiment in the realm of fintech. The space currently features zeitgeisty tech adorned with a payment mechanism, a connected Bentley car that can pay for parking, an Amazon Alexa that can transfer cash with a simple voice control command and a VR headset app that lets the user experience an empty stadium, pick out their preferred seat and purchase a ticket. There are desks and meeting rooms among the demos where collaborations between Visa and its partners will take place. A business development team and a venture programme source out potential collaborators in both startups making their name in the fintech world and what Jim McCarthy, executive vice president for innovation and strategic partnerships, calls the “grandfathers of the space” – Google, Facebook and Apple. “We always talk about it like a three legged tool of Visa, bank clients and startups or developers,” he said. “Where it gets really interesting is the fintech community is rethinking a lot of the [consumer] experiences and journeys, our bank clients –especially in Europe with PSD2 and [other] regulatory pressures – are going to have to open up, and we bring some unique assets.” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1891 The Drum
Inside Lululemon's New European Flagship Store - And Its Growth Strategy
 
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Yesterday (12 January) saw Lululemon – the Canadian athleisure brand famed for its yoga pants – put its biggest stamp on the European market yet, with the opening of a two-storey 6,344 square foot flagship store on London’s Regent Street. The shop is a physical manifestation of Lululemon’s high-end endorsement of both mindfulness and sweatiness. There’s a ‘community space’ that will host complementary exercise classes situated next to the Neat Nutrition café (which, naturally, serves up protein-heavy snacks laden with buckwheat and flax seed); there’s an interactive light installation that rewards visitors for both movement and stillness with dynamic artwork; and there’s a photobooth designed to help shoppers with their personal goals – goal-setting being a core principle of the Lululemon brand. The European flagship is an impressive and clearly not inexpensive venture for the label, however it’s also one that is clearly important to the brand’s strategy. “Our stores are really the heart of Lululemon,” said Lindsay Claydon, its director of brand and community in Europe. “We feel this is how we started and also how we show our commitment to the community and our personality. “It’s not just a retail store … it's a place to connect, and sweat. We would never get rid of [our bricks and mortar outlets].” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1575 The Drum
Inside The Retail Store Of The Future At Millennial 20/20
 
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Millennials are demanding an experiential, personal shopping experience, according to Accenture’s retail chapter, which imagined what a bricks and mortar store of the future may look like at the Millennial 20/20 summit this week (13-14 April). The Drum caught up with Jill Standish, the new global head of retail at Accenture, who explained the installation was designed to bring new innovations in the shopping experience to life through all five senses. The World of Me By Accenture featured a mannequin that could connect automatically to consumers’ smartphones, allowing them to see in detail what it was wearing and purchase the garments displayed automatically. Other contraptions on display included an augmented reality make-over screen, where users could virtually experiment with different cosmetic looks, and an a digital, Tinder-style craft beer food pairing system. The future of data collection was also showcased in partnership with Hoxton Analytics. Instead of using facial recognition to identify shoppers’ genders – something Accenture says millennials view as an intrusion of privacy – the technology recognises the size and shoe style of customers’ feet to determine whether more men or women are entering a store. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2410 The Drum
Data & The Customer Experience | An Introduction
 
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Data can make or break a brand’s ability to deliver a great customer experience. But so many marketers are missing out on this opportunity as they find the issue too complex and do not have time to keep up with industry developments. Adding to the confusion is the multitude of technology platforms on offer providing unique advantages to marketers. A survey by Gartner last year found that customer experience will be the new battlefield, with 89% of companies saying customer experience will be their primary basis for competition in 2016. But according to research by Econsultancy, only 10% of marketers and 8% of agencies worldwide have managed to tie together customer data across channels, tools and databases. The Drum teamed up with Acxiom to provide guidance in this area with the launch of its new Everything You Need to Know (EYNTK) video series on data and the fundamentals of customer experience. Its aim is to help marketers navigate this complex maze of “data silos” and to get rid of the data road block preventing marketers from delivering a great customer experience. The new series follows the success of The Drum’s Everything You Need to Know video series on content marketing and programmatic. Filmed in the back of a London taxi, EYNTK tells marketers everything they need to know about each crucial topic in one short episode. Marketers can quickly get up to speed on customer recognition or the new data economy in just a few minutes while on their way to work or a meeting. Jed Mole, European marketing director at Acxiom says: “Customer experience includes everything from the product itself to the in-store experience. [Data] presents a huge opportunity and a huge threat. We have to get it right.” Future episodes in the series will tackle omni-channel customer recognition, the new data economy, the new customer view, and how to combine online and offline data. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2214 The Drum
Money & Investing In The Digital Age | The Day Before Tomorrow
 
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The finance industry has lost the trust of the public in recent years. We look at how people are bypassing the traditional financial institutions to transfer money, raise money and invest their money in new ways. We look at how innovations are leading to digital devices being the principal experience of a bank. And we question the role of bank branches in an increasingly digital world. See more of the series at http://thedrum.com/daybeforetomorrow Want to learn more about digital disruption? Register for The Drum's Disruption Day conference at https://www.thedrum.com/disruptionday
Views: 13061 The Drum
Filming An Ad Entirely In The Cornish Language | Anatomy Of An Ad
 
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Kelly's of Cornwall has released its second ad spoken entirely in the Cornish language - a challenge only compounded this time by an unpredictable seaside location and the starring appearance of a cow. The ice cream brand released its first Cornish-language ad in 2016, which was followed on by an educational language campaign fronted by Dawn French this year. The idiosyncratic format has been a success for Kelly's in a market where it battles with global conglomerates with bigger budgets, such as Unilever's Ben & Jerry's and General Mills' Häagen-Dazs. For the 2017 iteration, incumbent agency Isobel reunited with the original director Alex Turner to create a spot paying homage to three distinct Cornish personalities and households: the surfer chick, the farmer and the family. Each is housed in their own personalised beach hut on the Cornish shore and each has a favourite flavour of ice cream; in perfect Cornish they explain why they favour either Honeycomb Crunch, Clotted Cream or Salted Caramel Chocolate Brownie. For the summer ad, Isobel and Turner refined the original spot's casting process. "We stripped the script down, sent it out and we got people to actually learn their lines," said Ben Stump, creative director at Isobel. "For the first ad, we were getting people in who were trying to speak Cornish on the day, and it didn't work at all. We ended up having to do weeks of casting." Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3242 The Drum
Richard E. Grant On Marketing A Perfume Without Paying For Advertising
 
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It’s strange to hear a distinguished actor with 30 years of Hollywood paycheques say that he can’t afford something, but Richard E. Grant – both Withnail and the creator of Jack Perfume in equal measure – has “no budget for advertising” when it comes to marketing his unisex scent. “I’m a startup business and so I relied entirely on magazine editorial when [Jack Perfume] launched, and subsequently on social media – on Instagram and Twitter ­– every single day,” Grant told The Drum. “I know from the interaction I have on my Twitter account that that’s how I do business.” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1204 The Drum
The True Cost of Instagram Fame
 
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Instafame is a film produced by Sylvain Labs and Greencard Pictures, exploring the phenomenon of teenagers becoming famous through Instagram. With so many young people equating followers for friends, what is the social and psychological impact of overnight fame? We speak to Shawn Megira, 15-year-old with 81,000 followers - as well as his mother - about being spotted at the mall and being told he's perfect. A professors of psychology also gives her views on the phenomenon of Instafame. Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 19365 The Drum
Data & The Customer Experience | The New Customer View
 
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Harnessing the power of data is the holy grail for most marketers. But companies are still finding it challenging to achieve the Single Customer View (SCV). In a survey by Experian, over 1,000 marketers worldwide cited poor data quality, siloed departments, and the inability to link different technologies as some of the major challenges in creating a SCV. In the fourth episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, European marketing director at Acxiom explains how to tackle these challenges with an ‘Open Garden’ approach which allows brands to identify and connect with real people under a solid data foundation. “We have to get rid of silos, and one way or another we have to create a single customer view,” Mole explains in the video. “The Open Garden approach enables data to flow across whatever technology, platforms or partners it needs to in privacy compliant ways to deliver a better customer experience.” Catch up on last week’s episode which examined the ‘safe haven’. Next week’s episode will tackle connecting data. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 3951 The Drum
Think You Know Social Media? – Man About Asia Ep 4
 
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In episode four of the Man About Asia series, 'Social Asia’, Lowe Profero CEO and chair of the Marketing Society south east Asia, Wayne Arnold explores the wonderful, staggering and sometimes bizarre world of social media in the region.
Views: 3665 The Drum
Artificial Intelligence & Creativity: The Drum Documentary
 
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In a quest to understand the role of artificial intelligence (AI) in advertising, The Drum, in partnership with Teads, has unveiled a new documentary, The Automation of Creativity, shot in Tokyo, London and Amsterdam. The 16-minute film explores how artificial intelligence is beginning to impact the creativity of advertising and the role of human creatives. To date, artificial intelligence (AI) machines have been able to write poetry, drive cars and there is even talk of a machine possibly winning a Pulitzer one day. Turning the focus on the ad industry, The Automation of Creativity film stars the world’s first artificial intelligence creative director, AI-CD ß, launched by McCann Erickson Japan. AI-CD ß is set a brief by Mondelez in the film and presents its creative idea back to the client. As Shun Matsuzaka, communication planner at McCann Erickson Japan, in the documentary notes: “We want to treat AI-CD ß like a normal creative director. And it’s important for a creative director to be in the meeting.” The human impact The film discusses the impact of the automation of creativity on humans working in the ad industry. Justin Taylor, UK managing director at Teads says: “As we are moving into this creative era of programmatic, we should see creative directors, data technologists and machines working together to really start making a difference, which is where the new era of creativity is going to come from. For the last 10 or 15 years, we have approached digital from an analogue basis. Let’s approach creativity from a digital basis and use that to create change for the next 20 years.” The film also features the Cannes Lions multiple-award-winning The Next Rembrandt campaign from JWT. Filmed in Amsterdam, the documentary discovers how a team of art historians, data scientists and engineers taught a machine to think, act and paint like Rembrandt. As the documentary explores, the machine managed to tackle all the complexities that go into the creation of a painting – resulting in a 3D-printed painting produced 347 years after the painter’s death. During the documentary, Bas Korsten, the creative director behind the Rembrandt project explains: “The blurring between us and technology, that was the assignment. How do you merge these two or let them work together?” The Automation of Creativity also features the story of the world’s first AI advert, a digital outdoor poster by M&C Saatchi, Clear Channel and Posterscope for made-up coffee brand Bahio. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 10746 The Drum
Creative Cities: Seattle Full Documentary
 
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One word that that tends to rise to the surface in conversation about Seattle is “authenticity.” In exploring the city’s creativity and entrepreneurial spirit, The Drum’s documentary in its Creative Cities Seattle feature, in partnership with Visit Seattle, found that authenticity isn’t just a buzzword in the Emerald City, but a genuine way of life. Music Attribution - Texas Techno - Texas Techno by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/ Radio Rock - Radio Rock by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/ Rock Energy - You’re free to use this song in any of your videos, but you must include the following in your video description: Rock Energy by Audionautix is licensed under a Creative Commons Attribution license (https://creativecommons.org/licenses/by/4.0/) Artist: http://audionautix.com/ Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 6841 The Drum
The Rise of Singapore's Media and Advertising Scene
 
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Singapore has become an Asia hub for the media and advertising industry. This documentary explains why and includes interviews with CEOs and senior representatives from the leading media agencies and data providers in the country: BlisMedia, Mediacom, Publicis, Mindshare, Xaxis, Omnicom Media Group, PHD and MEC. SUBSCRIBE Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 7913 The Drum
The Slow Mo Guys: How to build a YouTube audience
 
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The Drum catches up with Gavin Free and Dan Gruchy, also known as the Slow Mo Guys, who reveal what it takes to build a YouTube audience.
Views: 2124 The Drum
Everything You Need To Know | About Data & Customer Experience | Connecting Data
 
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Marketers now must run campaigns across multiple digital devices. But connecting the customer journey across all of these devices and channels is a challenging task. This is where data onboarding comes in. By stitching together online and offline data, the modern marketer can get closer to the single customer view, according to Richard Foster, UK managing director at LiveRamp. In the last episode of the Everything You Need to Know (EYNTK) about data and customer experience series, Foster explains how marketers can digitally activate offline data for online use in digital channels. “Retailers find it much more challenging to measure the value of digital marketing when it comes to offline store transactions. Using your offline data online gives you a far more complete view of your customers. You can use this to unlock greater value from your existing marketing investments.” Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 2171 The Drum
Data & The Customer Experience | Customer Recognition
 
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Customers now have physical and digital identities, making it difficult for marketers to identify and target individual customers. In the latest episode of Everything You Need to Know (EYNTK) about data and customer experience, Jed Mole, European marketing director at Acxiom provides tips on how brands can use data to recognise customers across all channels and devices. Recognising who a customer is has always been challenging for brands but today, it’s even harder given the range of online and offline personas a person can have, says Mole. Consumers are likely to have several email accounts and use multiple digital devices to live their lives and make their purchases, adding growing complications in following the individual customer journey. Relying on computers to predict probabilities can be tricky too: “Computers love certainty. The outcomes are only as good as the data and rules we give them,” says Mole. In the video, Mole suggests a more advanced technique, known as “knowledge-based identity resolution” to recognise individuals through their major life moments, such as marriage or moving home as well as their everyday interactions. “Knowledge-based data keeps up with the speed of life and allows the marketer to not deal with fragments and fractured views of people but one view and all of them resulting in smarter, deeper, more relevant insights.” Last week’s episode examined how marketers can solve the missing data connection. Next week’s episode will cover how to activate the data in the new data-economy. Future episodes in the series will tackle the new customer view, and how to combine online and offline data. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1871 The Drum
WPP CEO Sir Martin Sorrell how client/agency relationships are evolving
 
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Sir Martin Sorrell, WPP CEO discusses with The Drum's Stephen Lepitak how the advertising network landscape is changing with the evolution of digital and the appearance of major tech companies such as Google and Facebook. Here he talks about the evolution of the client/agency relationship.
Views: 4434 The Drum
Inside The Drone Racing League's London Launch
 
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The Drum touched down with the Drone Racing League in London to investigate the launch of the Allianz World Championship 2017 at the Alexandra Palace. The modern sport embracing cutting edge drone tech, which is attracting sponsors and broadcasters at pace, launched its new championship yesterday (13 June). Nick Horbaczewski, founder and chief executive, told The Drum: “Drone Racing League is a very interesting opportunity in sports sponsorship. One of the things I love about DRL is that people call it a real life video game, it is a video game or science fiction movie brought to life. “Our race tracks are large, elaborate and thematic and we can integrate brands and sponsors in a really authentic way.” He went on to cite the recently announced partnership with Amazon Prime Video’s show The Grand Tour, offering the show exposure and content from the tour. Video filmed and produced by Jamie McMurray. Subscribe & Follow The Drum YouTube: https://www.youtube.com/user/TheDrumReel Website: http://www.thedrum.com/ Facebook: https://www.facebook.com/thedrumpage Twitter: https://twitter.com/thedrum Instagram: https://instagram.com/thedrummag Pinterest: https://uk.pinterest.com/thedrum/
Views: 1750 The Drum
FastAds: Agencies tackle Unilever ad brief in just one day at The Drum Live
 
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At The Drum Live, Unilever's global head of media Jay Altschuler challenged the audience to take part in a live hypothetical creative brief for the Persil brand. Creative teams were given only a few hours to dream up ways an old TV ad, themed 'dirt is good', could be reimagined for today's social, multi-channel age. This is how they fared.
Views: 2178 The Drum