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Search results “Brand and branding strategy”
How To Build Your Brand: 3 Smart Branding Strategies You Can Use Now
 
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How to build your brand: discover 3 brilliant branding strategies the casual-clothes company Marine Layer uses that you should try on for size. This video will show you how to weave personality into your business and sell more without being pushy. C'mon over to http://www.marieforleo.com/2016/05/branding-strategies/ where we answer your follow-up questions after the episode. If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com. And if you’re interested in more episodes on building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5. Thanks for watching! FOLLOW ME AT: Facebook: http://www.Facebook.com/marieforleo Twitter: http://www.twitter.com/marieforleo Instagram: http://www.instagram.com/marieforleo My YouTube channel: http://www.youtube.com/marieforleo
Views: 140651 Marie Forleo
Sasha Strauss | $100,000 of Brand Strategy Advice
 
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A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy
Views: 129626 BINA LA
What is Marketing & Brand Strategy?
 
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Hybrid Customer & Marketing Strategy With Jared Foster http://mindslap.crushpath.me/JaredFoster/customermarketingstrategy This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few
Views: 307604 Jared Foster
Branding: Nike & Apple Marketing Strategy
 
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Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation=1 What can we learn from Apple and Nike when it comes to marketing and branding? Share this video: https://youtu.be/BmnKyhOZkNk Don’t just share your message. Stake your claim and amplify it! NEW VIDEOS: Wednesdays & Thursdays I share the very strategies, tactics and rituals that have generated job ending results for myself and countless students. More importantly, my methods have allowed me to impact others in a positive way and they can help you to do the same. Subscribe and join me! Subscribe: https://www.youtube.com/c/BrianGJohnsonTV?sub_confirmation= Send Your Swag: Brian G. Johnson 3630 Outback Vista Point Colorado Springs, CO 80904 ** All video and audio content created by myself and or used with permission from the creator.
Views: 107954 Brian G Johnson TV
Marketing: Brands and Branding
 
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What is a brand? This video provides an overview of brands and branding, including brand promise, brand identity, brand DNA, and brand strategy.
Views: 24128 Brian K. McCarthy
Why a brand DNA is so important in a brand strategy | Vincent Perriard | TEDxEcoleHôtelièreLausanne
 
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Do you want to strengthen your company brand? Brand DNA might be the answer. Vincent Perriard shows us the importance of a brand DNA. Listen to his tips for marketers to enhance the brand strategy of any kind of business. Vincent Perriard spoke at TEDxEcoleHôtelièreLausanne ; EHL October 2016 www.ehl.edu Vincent Perriard is the Co-Founder and Member of the board of HYT and has occupied key marketing and management positions in the watch industry. Vincent also founded a company several years ago that specializes in brand strategy…Following these years of experience there is no one better to discuss with us the origins of a brand strategy. He will demonstrate the importance of a Brands DNA within its branding strategy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 13626 TEDx Talks
Brand platform: Phases of Strategic Brand Development
 
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CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101650594
Views: 22374 docstocTV
9 Brand Design Elements Your Brand MUST Have for Designers and Entrepreneurs
 
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If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 172089 Philip VanDusen
Disney Proves That Profitable Marketing Is About Brand Stories - Personal Branding Ep. 11
 
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Case Study: How Walt Disney make his brand big. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to discover how to build your personal brand. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://www.fumoneybook.com ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: Disney Proves That Profitable Marketing Is About Brand Stories - Personal Branding Ep. 11 https://youtu.be/P4lSrGi08nM https://youtu.be/P4lSrGi08nM
Views: 7096 Dan Lok
Brand architecture: Phases of Strategic Brand Development
 
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CLICK HERE TO SEE MORE FROM THIS EXPERT: www.docstoc.com/docs/101650594
Views: 25007 docstocTV
IDENTITY DESIGN: BRANDING
 
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What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 473443 The Futur
Steve Jobs on The Secrets of Branding
 
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Get the full course at a great discount: http://www.bitesizebschool.com/buildbrandu Sorry about the misspelling of honor @4:55. Unfortunately, there isn't a way to change it without loosing all of the views/comments. Steve Jobs is well known for great design and creating innovative products. But he is also unparalleled as a marketing and branding expert. Even after Apple's near demise and damage to its brand during the 1990's, Steve was able to pull the company from the brink, polish off its brand and build it into one of the strongest ever seen. How did he do it? In 'Steve Jobs On Branding', you'll find out how Steve used such such powerful branding techniques.
Views: 316907 Bitesize Business School
Definition of Brand and Branding
 
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Best selling author, consultant and former Yahoo CSO offers a definition of a brand which reveals a marketing strategy for branding. For more: http://TimSanders.com
Views: 5480 Sanders Says
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1385448 Evan Carmichael
Amazon branding strategies: How to CREATE a GREAT brand and AVOID deadly MISTAKES
 
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Download here - http://SellsLikeHotCakes.co In this video, we are going to talk about creating your own brand. I will share my tips, hacks, advice on how you can create a great brand, including brand name and logo and what you need to remember when you’re creating the title for your products and the main brand and how to avoid most crucial mistakes. Here’s a sneak preview of what you’ll learn: SURE FIRE TIPS on how to pick a GREAT brand name The different types of brands- Guys, Knowing your NICHE is VERY IMPORTANT! How to brainstorm when making choices for your brand Why you need to get out of your head! And avoid over thinking things How to choose the brand name and AVOID copyright infringement problems; Crucial Stuff! How to get from ZERO to $47,812 per month using a SIMPLE and EFFECTIVE Amazon And Shopify system with ZERO Capital Or Investment + A team of Experts READY to Help you to SUCCEED! Your FULL PROOF Amazon and Shopify Crash Course Program to get from ZERO to $47,812 per month with no CAPITAL or INVESTMENT + A Community of Experts ready to Guide You along the way TURNKEY AMAZON + SHOPIFY SYSTEM: The Ultimate Step-By-Step Crash Course to get you from ZERO to $47,812 per month: All the TOOLS you need + A Team of Professionals ready to Guide You All the way to SUCCESS
Views: 6117 Sells Like Hot Cakes
Branding: Identity Design w/ Yo Santosa
 
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Chris Do sits downs with Founder and Creative Director, Yo Santosa for her perspective and insights into building brands with personality. It's a special late night edition of Unfiltered taped live in front of a studio audience. This is a must watch episode if you are a graphic designer and want to understand the secrets behind building powerful brands. Watch Yo's talk at AIGA Hecho en LA talk here: https://youtu.be/3FchyEpyKEc 5:22 What is branding and what isn't? 8:15 How to go from being just a designer to becoming a Brander? Become a Matchmaker. 10:00 How do you learn about who your customers are and turn that into messaging, colors fonts look and feel? Start with Words. 13:09 What is a Beautiful Word? 15:32 How to get a client to rebrand? 18:50 Why pay somebody if you're not going to listen to them? Credibility. 22:44 Whats the secret? How do you give brands personality? Start with a Name. 28:08 Work for a big company or have your own design studio? Freedom of the Struggle. 31:00 How did you come up with Ferroconcrete as the name of your design studio? 33:38 Is it hard being a leader? 35:06 Did you pursue any further education after design? What do you know about business, management, marketing? 36:58 Do you have any tips or advice for leading a meeting with a client? 40:54 Could you extend your principles on branding a business, to branding yourself? 43:06 Do you approach running your business like a designer or a CEO? Ferro Concrete Design: http://ferroconcrete.com Want to learn more about #Branding? Read #TheBrandGap by Marty Neumeier. Here's the digital version: http://ptgmedia.pearsoncmg.com/images/0321348109/goodies/The_Brand_Gap.pdf _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne
Views: 354364 The Futur
Nike Marketing Strategy: How Nike Branding Flatters Athlete Egos
 
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http://602communications.com/ Dig deep inside Nike branding campaigns and you'll discover a very simple archetype story. By repeating this one story over and over, Nike marketing strategy delivers a powerful shot of customer self-esteem. In this speech from the IMark marketing conference in Iceland, emotional marketing speaker Graeme Newell reveals the five-step formula that keeps Nike branding at the top of the list of the world's most powerful marketers. I love Nike. I love Nike advertising, Nike ads, Nike commercials, Nike marketing strategy, Nike branding, and Nike brand strategy. I love all of it, and I love it a lot. What's more, I'm not alone. Nike ads have built the Nike brand into a juggernaut that appeals to almost every single man, woman, and child on this planet. Nike Advertising Power Why does Nike branding work so well? Nike advertising is full of excitement and everything that makes a good sporting-goods ad, but Nike ads are nearly unique in how good they are. So what is the deal with Nike marketing strategy that makes them so great? It's the message that is contained in Nike commercials and every piece of Nike branding that goes out. Nike advertising revolves around a single, universal emotion that is felt the same by nearly everyone on the planet. The idea of struggle and determination is what gives Nike commercials their fire. And every piece of Nike branding revolves around this thing How Nike Ads Capitalize on Archetypes If it told you that Nike marketing strategy is thousands of years old, you probably wouldn't believe me. However, Nike branding, like their name (originating from the Greek Goddess of Victory Nike) is as old as the Greek Civilization. Great works like the Iliad and the Odyssey revolve around the archetype of the hero. The hero is someone who faces a great foe, one who is seemingly insurmountable, and through dedication and perseverance, prevails. Nike brand strategy truly does hail from the time of the ancient Greeks, and there's a reason it still works. This is because the feelings that Nike commercials evoke are feelings that all humans have. The heroes in Nike advertising are universal heroes, regardless of age, race, gender, or anything else. The Real Message of Nike Commercials Nike commercials show all sorts of ripped, young men and women pushing themselves to the limits against a foe, but what are Nike ads really portraying? They're portraying you and me. Nike brand strategy knows that everyone sees the hero in themselves. Nike branding understands that even though we aren't slaying dragons or rescuing princesses, just getting out of bed in the morning to go to the gym, to work, to school, or anything else, is as trial in and of itself, and Nike commercials are all over that. How Nike Brand Strategy Comes Out in Nike Commercials Nike branding relies on a five-step formula to really drive the Nike marketing strategy home in Nike commercials. Nike ads, with very few exceptions, follow this five step formula in one way or another. The five step formula in Nike advertising is how they show the various stages that the hero must go through in order to fulfil his quest. Nike branding simply channels the story of the hero, one that has been told for millennia, into Nike ads and watches the brand explode. The 5-Steps Nike Branding Uses in Nike Ads Nearly every piece of Nike advertising follows the 5-step formula of Nike branding. First, Nike ads show first to the challenge, in the zone, doubt and suffering, rededication, and finally, victory. Nike branding uses these five steps to universally appeal to men, women, and children all over the world, and to great effect. What Each Step in Nike Marketing Strategy Means Key to Nike ads are the five steps. Nike commercials tend to begin with someone being the first to the challenge, first to the plate, the first up. This is how Nike brand strategy demonstrates first to the challenge. Nike branding then shows the person in the zone, working hard at whatever it is they're doing, and then comes the doubt and suffering. It's at this point in Nike ads that we are unsure if the main character is going to make it through, but then Nike marketing strategy kicks back in with rededication. The character rededicates herself to the goal, and attains victory. So to recap: -Nike advertising is a powerhouse because it taps the deepest emotions we feel as a species -One of these emotions is that of the hero, an archetype that human beings all over the world can all feel -Nike commercials do this by using a 5-step formula that shows the hero overcoming great struggles. http://602communications.com/
Views: 124301 Graeme Newell
The 11 Must-Use Social Media Strategies to Expand Your Brand
 
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Elevate your company to new heights by going off the beaten track. Read more at: http://www.entrepreneur.com/video/240295 Related: 11 Unusual Social Media Tips to Drive Branding, Clicks and Conversions http://www.entrepreneur.com/article/235596 Watch more videos at: http://www.entrepreneur.com/video Follow Us On Twitter: http://entm.ag/EntTwitter Like Us On Facebook: http://entm.ag/EntFacebook Follow Us On LinkedIn: http://entm.ag/EntLinkedin Add Us To Your Circle on Google Plus: http://entm.ag/EntGoogleplus Subscribe To Our YouTube Channel: http://entm.ag/EntYoutube
Views: 38125 Entrepreneur
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 243990 ThoughtCatalyst
Creating a Corporate Identity: Virgin`s Branding Strategy
 
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http://marlenapr.blogspot.com Creating a Corporate Identity: Virgin`s Branding Strategy. What is the secret to Virgin`s branding strategy? It`s the value of PR. This is a webcast about Virgin and how CEO Richard Branson managed to create its unique Corporate Identity, simply by embracing public relations. His strategy involves traditional use of PR, Corporate Social Responsibilty (CSR), and of course the use of social media. This webcast covers a broad range of interviews Richard Branson gave on his branding strategy.
Views: 98873 marlenabraeu
What Platform Should I Build My Brand On? Branding Strategies 2019
 
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What platform should I build my brand on? Brand strategy. Personal Branding strategies 2019. Social Media Personal Branding. branding 2019. ENROLL IN THE BEST ONLINE TRAINING ACADEMY ON PLANET EARTH: https://beyondtheboxacademy.com/ For 40% off original price, Use Coupon Code: SUMMER Come help us bring more humanness to this digitalness: https://www.professornez.com Get Private One on One Coaching from Professor Nez here: https://www.professornez.com/consulting/ Become a VIP of #NEZNATION: https://www.patreon.com/professornez PODCAST: https://www.professornez.com/podcast CONNECT with me on LinkedIn: https://www.linkedin.com/in/professornez/ ENROLL IN THE BEST ONLINE TRAINING MEMBERSHIP SITE: https://beyondtheboxacademy.com/ NEED HELP? WANNA WORK WITH ME? Fill this outl: https://www.linkedin.com/profinder/pro/professornez?trk=d_flagship3_nav This is a channel brought to you by author, podcast host, livestream coach, mindset coach, career consultant, professional speaker, online course creator and writing professor Professor Nez. Using social media to develop emotional intelligence (EQ), mind shifts, self inquiry, writing and critical thinking skills, humor, career advice and much more... Join Professor Nez NOW! Hit the subscribe button for more brain busting content. Subscribe: http://www.youtube.com/c/ProfessorNez Listen to actual students who have taken classes with Professor Nez describe their experience and what they got out of the teachings: https://youtu.be/iGxiFgzScWQ Best selling book: https://www.amazon.com/Conversation-Fear-fireside-chat-timeless/dp/1535106824/ref=asap_bc?ie=UTF8 JOIN THE ONLINE ACADEMY: https://beyondtheboxacademy.com/ Get Private One on One Coaching from Professor Nez here: https://professornezconsulting.as.me/ Disclaimer: Some of these links are affiliate links where I'll earn a small commission if you make a purchase. Shopping through these links is a great way to support the channel, so I can keep making helpful videos for you. Thank you so much! #onlinebusiness #personalbranding #branding2019
Views: 67 Professor Nez
How to create a great brand name | Jonathan Bell
 
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Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 591452 TED Archive
How to Increase Brand Awareness on Social Media?
 
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► Q: What [social media] platform do you think is best to go to next? ► Watch full the #Askgaryvee episode here: https://youtu.be/bpKeu_9d30g ► Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com ► Subscribe to #AskGaryVee Here - https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 -- The #AskGaryVee Show is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com --
Views: 17489 AskGaryVee
Marketing and Branding-What is brand strategy?
 
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Marketing and Branding-What is brand strategy? http://www.StPaulMarketingTeam.com Call Today for a FREE Consultation (651) 731-0768 Sue from the St. Paul Marketing Team explains what a brand strategy is. Click here to see the blog about this article Marketing And Branding Secrets That Your Upline May Try To Keep From You! http://www.stpaulmarketingteam.com/blog/post/3328526 St.Paul Marketing Team helps businesses capitalize on the massive shift happening right now in their industry. If you are depending on old media and currently using the newspaper, yellow pages, postcards, or space ads for your business. You run the risk of being crushed by your competition. We are here to make sure that doesn't to you! The Saint Paul Marketing team can help you with our silver platter services: video marketing, photography, directories, graphic design, web design, articles, SEO, social media, pre-developed niche sites and much more! Let the St. Paul Marketing Team help you dominate your local market online and stand out from the crowd! We are here to help grow your business to the next level. Let our Internet marketing professionals help you crush the competition, while we drive the traffic to you. Check us out at: http://www.StPaulMarketingTeam.com The St .Paul Marketing Team offers incredibly unique and EXCLUSIVE online exposure packages. Your business will increase its online exposure as well as dominate the search engines using effective video marketing techniques. Woodbury video marketing Woodbury search engine optimization Woodbury SEO Woodbury social media, Woodbury online marketing Woodbury internet marketing Woodbury Graphic Design Woodbury Web design Woodbury Online Company Woodbury SEO Services Woodbury Website Marketing Google Plus Article Creation and Distribution Local Business Search Optimization Local Maps SEO Marketing and Branding-What is brand strategy? http://www.StPaulMarketingTeam.com Call Today for a FREE Consultation (651) 731-0768
Views: 13429 stpaulmarketingteam
Personal Branding Strategy | Brand Strategy
 
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http://JalandaJames.com Personal Branding Strategy and Brand Strategy are easy for coaches and solopreneurs once you embrace this simple strategy for your personal brand.
Views: 1263 jalandajames
Brand Strategy Workshop with Branding Expert, Sammy Blindell
 
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Unique Synergy. How to clearly define your brand message, and start to use language as a tool to generate sales for your business.
Views: 7114 UniqueSynergyUK
Naming: Phases of Strategic Brand Development
 
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Click Here To See More From This Expert: http://www.docstoc.com/video/102014250 Sasha Strauss is the Managing Director at Innovation Protocol (innovationprotocol.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 76597 docstocTV
Digital Marketing Strategies of a Luxury Brand
 
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Watch part 1 here - http://www.youtube.com/watch?v=U83j2km26vE http://www.digitalmarket.asia Starwood Hotels & Resorts' Regional Digital Director Janice Chan takes the first shot in the "points and perks war" before changing tactics to tackle review sites and agency ecosystems.
Views: 27171 DigitalMarketAsia
Branding Boot Camp: How to Develop Your Brand Strategy
 
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In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Views: 1453 Entrepreneur
Emotional Branding Strategy: Using Edgy Humor to Position a Brand
 
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Negative Emotional Branding Strategy It's a harsh world that we live in, and all the public wants is to have some respite from the constant torrent of negativity that is thrown at them in TV promotion day-in and day-out...right? Wrong. When it comes time to position a brand for success, the best emotional branding strategy is almost always to crank up the negativity to 11. But how do we do this without alienating our audience with our marketing brand strategy? We use humor in advertising to disguise it. Feel-Good Marketing Brand Strategy Let's take it back a second. Not all marketing brand strategy needs to position a brand around negativity and use humor in advertising to make it palatable to the viewer. There are plenty of brands out there whose brand strategy marketing revolves completely around making the viewer feel good about humanity and themselves. Often times feel-good brands like pharmaceutical companies will apply this marketing brand strategy to make their customers feel good about themselves, but this approach isn't always the best bet. Position a Brand Around Negativity When you position a brand around negativity, you are thrusting your brand into some of the meanest, nastiest emotions that humans feel. Obviously, this isn't a good thing on its own. The trick for this emotional branding strategy is to position a brand with negativity, but soften the bite of the negativity with humor in advertising. By implementing humor in advertising in your marketing brand strategy, you can make normally unacceptable and downright awful emotions totally fine as long as you wrap it in the warm glow of humor. This is how you can position a brand with negativity using humor in advertising. Guilty-Pleasure Brand Strategy Development As is the case with any emotional branding strategy and any marketing brand strategy, when you position a brand you must do so with the customer in mind. When engaging in brand strategy development, your marketing brand strategy needs to be focused on what your customer wants to feel about themselves and the world around them. We have found that a lot of the time, the average person feels all sorts of nasty, shameful emotions. It's the job of creative copy writers to reaffirm those feelings and make them ok -- and this is accomplished when you use humor in advertising with negative brand strategy development. This brand strategy development used to position a brand for negativity inevitably leads to brand strategy marketing that uses humor in advertising to deliver the message. Guilty-Pleasure Brand Strategy Marketing When you position a brand, remember that in the end the best promo videos are the ones that really incorporate emotional branding strategy that connects with the customer on a deep, emotional level. A great way to accomplish this goal in brand strategy marketing is to identify as part of your marketing brand strategy what it is that really infuriates your customers. Take this emotion and then use it to position a brand with that in mind. Go ahead and be nasty and mean about it, but always make sure you come back to using that humor in advertising to take the mean edge off the negativity. Humor in Advertising to Reaffirm our Guilty-Pleasures One of the greatest secret pleasures we all enjoy is to be nastily negative about various things in our lives. When engaging in brand strategy development, adopt a marketing brand strategy that incorporates all the negative, vicious emotions that the customer feels about their pet-peeves, and then show that you too hate those things. Here, however, you have to follow through on the emotional branding strategy and throw some humor in advertising in to soften the blow. Nobody likes to be faced with the true negativity of their dark-side, so always use the brand strategy marketing decision to utilize humor in advertising. • When adopting any emotional branding strategy, or any marketing brand strategy at all for that matter, it is important to first examine the feelings, aspirations, and emotions of your customers. Use this as a basis upon which to position a brand for effective brand strategy marketing • When positioning a brand using the marketing brand strategy around negative emotions, always make sure you soften the bite with humor in advertising.
Views: 5282 Graeme Newell
Music Branding: The Brand Lie & The Truth Artists Should Know
 
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1) Get exclusive music insights at http://Brandmansean.com/newsletter/ 2) Work with BrandMan Sean - http://brandmansean.com/services/ 3) @BrandMan Sean on Instagram Music marketing, branding and business strategy to grow your fanbase and control your career.
Views: 26637 BrandMan
10 Business Marketing Strategies That Made Apple Worth Billions
 
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10 business marketing strategies that made Apple worth billions. Go to http://selfmadesuccess.com/business-marketing-strategies-apple/ for video notes, related content, and helpful resources mentioned. Let's Connect! Twitter - https://twitter.com/MrJustinBryant Facebook - https://www.facebook.com/justinbryantbusiness Google+ - https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn the top 10 business marketing strategies that made Apple worth billions of dollars. As one of the most successful tech companies in history, they have revolutionized the way we listen to music, use computers, and even what a cell phone can do. None of this happened by accident. This is a company led by incredible visionaries like Steve Jobs, that knew exactly what the marketing message needed to be. They've branded their tech empire perfectly, creating a cult-like following of millions of happy customers. I'm going to show you what marketing principles Apple was built on, so you can apply them to your own business. Enjoy the video and let me know what you think in the comments below! https://www.facebook.com/mrjustinbryant
Views: 13120 Justin Bryant
Branding: Brand Messaging W Hotel
 
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In this episode, Chris Do is on vacation in Taipei, but comments on the W Hotel branding from a customer point of view. Listen in as he cites specific examples of how the W Hotel gets it right with their "Whatever Whenever" tagline and how they translate the W logo into signage, promotional graphics for events and complete identity design system. Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballer Twitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools Support The Skool by making purchases using our Amazon Affiliate Link: http://amzn.to/1TNjnqQ Buy useful design tools from Creative Market: http://www.creativemarket.com/?u=i_mdoughboy Get your business cards printed at Moo: http://www.moo.com/share/qn6x98
Views: 13189 The Futur
Marketing Minute 095: “Why Brand Familiarity Is Important” (Marketing Strategy / Branding)
 
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Marketers are well-known for their hopes that buyers will have an “awareness” of their brands. They spend much of their research time using aided and unaided recall tests to see if their brands are in the consciousness of their target audiences. But being aware of a brand is not enough. Potential buyers need to become familiar with your brand if you ever have hopes that they’ll want to further their association with the brand to the point of developing an interest and desire to purchase and/or use the associated products. Brand Familiarity can be compared to the familiarity we have with people. There may be people in our lives whom we consider to be acquaintances, and others whom we know more closely and even other with whom we have a familial or even intimate friendship. The key for brand managers is to develop brand familiarity in a positive way so that potential buyers will want to build long-term relationships with your brand regardless of the products that you develop over time. As a marketer, you need to court your target audiences to move their brand relationships from awareness to familiarity to friendship to intimacy, because they can’t love your brand, if they don’t really know it. **Be sure to subscribe to my channel so you don't miss any future episodes of Monday's Marketing Minute, where you’ll learn about: - Marketing Strategy and Tactics - Brand Development - Personal Branding and Professional Branding - Marketing Yourself - Marketing Leadership - Self-Improvement - and whatever relevant and related topics come our way. **Also, connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki
Views: 11342 Anthony Miyazaki
Innovative Marketing Ideas
 
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Eight Innovative Marketing and brand ideas Cool marketing tips Also watch Experience Marketing https://youtu.be/f4iQ3TCbqTk Keywords: Take all you can if you break it Brilliant advertising strategies Proven marketing concepts Branding strategy marketing tips for small businesses Marketing strtaegies marketing management marketing strategies in India Consumer marketing tips and strategies marketing lecture advertising and marketing tips how to gain publicity great brand positioning strategies examples of great marketing
Views: 171373 Positive Revolution
How to Position a Brand
 
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How to Position a Brand Chris and Jose talk about how to position yourself and your business to maximize your value and your happiness. Learn how to analyze and dissect the positioning and design strategies of powerful brands like: Harley Davidson, Apple, Lululemon and Adidas. Learn strategic and tactical skills you can use to grow your business. Book: Positioning: The Battle for Your Mind By Al Ries http://amzn.to/1JuqKhe Table of Contents 1:29 Positioning Overview (Coke example) Scarcity Demand Convenience 3:34 Apple positioning case study 6:37 Virgin America positioning case study 7:51 Toyota positioning case study 8:59 How to position your design business - The 3 key components of positioning 10:53 Identifying what you're good at - venn diagram 15:14 What industries value your skill set? 17:04 Who are the customers? 17:48 Highly successful brands are analyzed by Chris and Jose 20:50 Understand your customers, sound and look like them 21:45 How to target a market and get clients 26:15 Summary Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=j9WFfp1iBaw&list=UU-b3c7kxa5vU-bnmaROgvog CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI&list=UU-b3c7kxa5vU-bnmaROgvog CORE Defining the Brand: https://mail.google.com/mail/u/0/#sent/14a131fd05283512?projector=1 _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools
Views: 77311 The Futur
How to Launch a Luxury Startup
 
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So you want to launch a luxury brand? Learn exactly what it takes to launch a luxury startup - from positioning your brand to choosing the right marketing strategies. Takeaways: 1. Understand what customers want. 2. Look at the competitive matrix. 3. Get significant startup capital together. 4. Be in it for the long-haul game. 5. Set it up for customers to engage with your brand in at least 6 touchpoints. Recommended Reading "DTC Update: The Latest Direct-to-Consumer Business Models and Strategies" http://blog.scalingretail.com/dtc-update-latest-direct-consumer-business-models-strategies/ "How to Create a Lifestyle Brand" http://blog.scalingretail.com/create-lifestyle-brand/ Check out the Scaling Retail website for more business e-commerce and retail tips, reviews and more: http://www.scalingretail.com/ Follow us here Instagram: https://instagram.com/scalingretail/ Twitter: https://twitter.com/scalingretail Facebook: https://www.facebook.com/scalingretail LinkedIn: https://www.linkedin.com/company/nyc-retail-consultant
Views: 36157 Scaling Retail
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
 
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Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 905929 Video Influencers
The greatest TED Talk ever sold - Morgan Spurlock
 
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With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 3813687 TED-Ed
Brand Equity: In Conversation With Marketing Legend Philip Kotler
 
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Wwatch: "Kanhaiya Kumar's Full Speech at JNU Campus" → https://www.youtube.com/watch?v=_df-48pHzCA -~-~~-~~~-~~-~- Subscribe Now To Our Network Channels :- ET Now : http://goo.gl/5XreUq Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF In this edition of Brand Equity, we get you the world's most renowned marketing guru - Philip Kotler in conversation with Sonali Krishna. Listen in as he gives out his views on the changing marketing landscape, what's relevant & redundant and some very interesting tips for today's marketers! Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj
Views: 38508 ET NOW
"How to Brand Anything" with David Brier (Branding and Marketing Strategies)
 
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In this exclusive video, I cover: How to Create a Crappy Brand in 3 Easy Steps, something I cover nowhere else. I cover in detail how to get over "being obsessed with shortcuts" and the ULTIMATE shortcut. I also outline the three distinctions: Practitioner, Professional and Genius and how this parallels to Commodity, Product, and Brand and why there's only ONE of these you will want for your company. I also answer questions from listeners. Order your copy of Brand Intervention here: http://a.co/duJK27O Learn more about branding and rebranding here: http://www.risingabovethenoise.com Master branding expert David Brier gives insight into his new bestselling book, Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand You Need. With a Foreword written by Shark Tank star Daymond John and quotes from legendary business and thought leaders, this book gives any brand, no matter the size, the true and proven tools to stand out no matter the media channel, no matter the social channel, no matter the product or service. Special thanks to Lucid Press for their sponsoring of this Webinar. storytelling | design | marketing | marketing | rebranding | marketing strategies
Views: 911 David Brier
How to Develop a Brand Identity & Marketing Strategy | PreFocus Branding Webinar
 
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After seeing hundreds of companies lose out on money (and customers) due to ineffective marketers and advertisers - I was determined to improve strategic execution and purpose. My name is Jordan Trask, and I started PreFocus Solutions in early 2017 with a mission to improve the way brands are built and understood. Instead of persuading brands on what to do and when to do it, I'm committed to a process that helps them differentiate their value and generate loyalty. In this branding and marketing webinar, I explain my step by step identity development process and how to execute a marketing positioning strategy. I'm passionate about helping businesses understand who they are, what they do well and how to attract customers. This allows them to position themselves accordingly and understand where opportunity lies. Most importantly, this helps them solidify every element of their business moving forward.. Watch all the way through to see what I mean. By creating unique value propositions and brand drivers, the PreFocus process differentiates companies so they can increase ROI, sustain and scale their brand with clarity in mind. If you're a start up, behind the curve small business or a new persona brand - consider the power of purposeful marketing and a PreFocus strategy. www.prefocus.solutions/contact 317-918-1360 [email protected]
Views: 137 PreFocus Solutions
Branding Strategy For Brand Leadership
 
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Branding Strategy For Brand Leadership Watch as Sammy Blindell and Miles Fryer discuss essential brand strategy http://www.howtobuildabrand.org/ Your online Brand Strategy resource. Find out more on our website www.howtobuildabrand.org or become a fan at facebook.com/BrandExpertTips. Hello and welcome to How to Build a Brand, Your very own online resource, packed full of video tips, business growth strategies and ideas to help YOU become the Brand LEADER of your industry. We have a question for you... This is the video on our homepage, so to take full advantage of everything we go through with you in this video, please make sure you visit the website http://www.howtobuildabrand.org/ How do you take all your knowledge and expertise and package it up in such a way that you naturally become one of the highest positioned people in your field of expertise? Also how do you become one of the greatest valued, most abundantly paid and sought after leaders in your industry? So much so in fact, that your name comes up in conversation for all the right reasons, you attract far more opportunities without having to chase work, you earn a lot more money working with customers who value you and as a result, very much like us, you are enjoying living life, spending free time with the people you love and just having fun. Cos that's what you want isn't it? Your business should provide you with the kind of customers who will pay for lifestyle you deserve - yes or no? Well as business owners since 1999, who have set-up, built and continue to grow our own companies, as well as advising thousands of business owners through our YouTube and Facebook channels, we are brand strategy experts who respect and value YOUR time and money. Every minute and each penny you spend on your business is vital and takes you away from the very reasons you got into business. We totally understand this, which is why we have developed this jam-packed resource for you, full of brand-building and expert positioning activities to help you create an even greater future for YOU, your business and the people you want to spend your time with. This resource, along with an entire range brand building materials, products, articles, workshops, programmes and courses, will support you in building a profitable business that authentically expresses who you are, what you are known for, why you should be trusted and why people should buy from you NOW. We have two FREE gifts for you to help you get started with building your brand straight away. The first is our 6-Step Brand L.E.A.D.E.R. System that we created to help you position your brand as THE Market LEADER in YOUR industry and • ATTRACT your ideal customers and clients • GET repeat customers spending MORE on each visit and • RECEIVE MORE REFERRALS than you ever thought possible This programme is usually £197, but we are giving YOU this gift absolutely FREE to show you how committed we are to helping you start your journey with us. You don't even need to give us your contact details to get started! Simply click on the green 'Get Started Right Now' button on our homepage at www.howtobuildabrand.org and step 1 will be sent to you straight away. You can also receive our weekly brand-building tip by email every Monday morning to give you at least one idea each week you can implement to help you take small steps to big results. Simply pop your details in the box on our website and you'll start receiving them from Monday onwards. So take a good look around at www.howtobuildabrand.org and get started NOW. The quicker you get started, the quicker you will achieve the results YOU want. Enjoy! For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to sharing your journey with you!
Marketing Guru David Aaker, "Brand Relevance"
 
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Marketing guru and Haas Professor Emeritus David Aaker talks about his new book, Brand Relevance, as part of the David Aaker Distinguished Speaker Series. In this event at the University of California, Berkeley's Haas School of Business, Aaker describes a competitive strategy of developing innovative offerings that make competitors irrelevant. The University of California Berkeley Haas School of Business is one of the world's leading producers of new ideas and knowledge in all areas of business - which includes the distinction of having two of its faculty members receive the Nobel Prize in Economics over the past 15 years. The school offers six degree-granting programs. Its mission is to develop innovative business leaders - individuals who redefine how we do business by putting new ideas into action, and who do so responsibly. The school's distinctive culture is defined by four key principles - question the status quo; confidence without attitude; students always; and, beyond yourself. Visit our website at http://haas.berkeley.edu
Views: 74350 Berkeley Haas
branding strategy | brand strategy agency
 
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http://www.flyingmachine.tv Flying Machine is a branding firm or a design house. It is a melding of experienced creative across all brand platforms, corporate branding, branding marketing.
Views: 2100 frnytrdh77
Branding Strategies, Corporate Brand Positioning Building Strategies
 
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Brandharvest is a Branding Agency based in Mumbai, India that provides total Branding Strategies to its clients. Our brand strategy team works closely with our clients to achieve positive results. We do consulting for Branding Strategies, Positioning, Re-Positioning and Architecture Services. Visit us at http://brandharvest.net/brand_strategy.htm
Views: 13 Arjun shinde
Build A Digital Strategy in 5 Steps
 
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Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now – http://www.dandad.org/en/digital-strategy/
Online Branding Strategies - "How to Find Your Brand"
 
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http://CTCmarketing.co.uk A while ago I started a series on Branding Strategies, the importance of online branding and how to brand yourself. In the last video in this series, let's talk about "How to Find Your Brand" Are you someone who struggles with the whole idea of branding? This mini video series on Online Branding Strategy looks at the importance of brand and the importance of branding yourself and answers the questions what is the definition of branding and why is it important for us as marketers to understand online branding? (Branding strategy) (branding yourself) (online branding) (branding strategies) (what is a brand) (marketing branding) (branding definition) (how to brand yourself) (importance of brand) (branding importance) (how to find your brand) (Mandy Swift)
Views: 163 Mandy Swift

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