What's the difference between identity design and branding? Is a logo a brand? What is a brand? 3 things you might not know about identity design and branding from Executive Creative Director Chris Do. 👉Subscribe: https://goo.gl/F2AEbk Annotations -- 01:36 Identity versus branding 04:28 Branding is only what others say/feel that you are 07:45 Think more, make less 09:43 How to define the brand 12:30 Putting together logo examples 13:59 Let's Design & Sketch 19:20 Common mistake: depending only on the computer 20:38 Find designers with a deep knowledge of a subject rather than do it yourself. 22:26 Working through logo examples, and hand off the example to your choice designer 26:45 Summary Media Drop -- The Brand Gap - Marty Neumeier Story: Substance, Structure, Style, And The Principles Of Screenwriting - Robert McKee Special Thanks to our Sponsors: Shutterstock - http://www.shutterstock.com Media Temple - http://mediatemple.net This is Ground - http://thisisground.com Links Discussed in This Episode: CORE Really Explained: https://www.youtube.com/watch?v=e4BEt_o9bCk CORE Brand Attributes Webinar: https://www.youtube.com/watch?v=5l4i3PZucHI CORE Defining the Brand: https://www.youtube.com/watch?v=e916gMCWVKI CORE session Alignment: https://www.youtube.com/watch?v=uOeIG_WDesw _________________________________________________ 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ Jose Caballer: http://bit.ly/josecaballerTwitter Chris Do: http://bit.ly/theChrisDoTwitter Purchase a CORE Kit: http://bit.ly/myskooltools === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 552890 The Futur
In this video, you’ll learn the basics of using branding and identity in graphic design. Visit https://www.gcflearnfree.org/beginning-graphic-design/branding-and-identity/1/ for our text-based lesson. This video includes information on: • Visual identity • Logos • Color • Typography • Images We hope you enjoy!
Views: 240618 GCFLearnFree.org
How do you go from strategy to design when creating a Brand Identity System? We’re pulling back the hood and giving you an inside look into the process Christopher Orozco – Graphic Designer at Butler Branding – followed in designing the Branding System for Mid India Christian Mission. This isn’t the exclusive way Chris approaches every design, so we’re not suggesting that this exact process be followed for every project. Take every design project on a case by case basis, but there are some definite pro-tips Chris shares that can be helpful for your design process. This Brand Identity System included: - Stylescapes - Logo Redesign - Logo Design for Sub-Brands - Brand Style Guides
Views: 26447 Butler Branding Agency
If you are in the midst of designing your personal brand, you have come to the right video. In this video I share the 9 Essential Elements of a Personal Brand Design Ecosystem and offer a few examples of what good personal brand design looks like. You can download the companion mini-ebook for this video here: “9 Design Elements Your Brand Absolutely, Positively Needs” http://www.philipvandusen.com/direct-optin This video is a speed-round of this original video: https://youtu.be/iuIgfMd6sdM —————————————————————————————— This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications. —————————————————————————————— Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands. —————————————————————————————— MY WEBSITE: http://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: http://www.philipvandusen.com/muse WORK WITH ME PERSONALLY: http://www.philipvandusen.com/oneonone FOLLOW ME ON TWITTER: https://twitter.com/philipvandusen SUBSCRIBE TO MY YOUTUBE CHANNEL: http://www.youtube.com/c/PhilipVanDusen FOLLOW ME ON PINTEREST: https://www.pinterest.com/philipvandusen/ LIKE ME ON FACEBOOK: https://www.facebook.com/Verhaal-Brand-Design-115957185470571/ GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE: Book on Design Thinking: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz On Creative Inspiration: “Imagine”, Jonah Lehrer http://amzn.to/2mJpQe9 On the Freelance Economy: “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR My fav Design Career book: “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL On inspiration: “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd MY EQUIPMENT + TOOLS: Canon EOS 80D DLSR Camera: http://amzn.to/2nn4y4q Canon EOS 80D 18-55mm kit lens: http://amzn.to/2mnAAws Canon EOS 80D Yongnuo 35mm lens: http://amzn.to/2nniETh RODE NT2000 Condenser Mic: http://amzn.to/2mFoNvG ART Tube MP: Tube Mic PreAmp: http://amzn.to/2mFoVeE Rode Mic Boom: http://amzn.to/2nxNFmJ Mackie HR824 Studio Monitors: http://amzn.to/2nxQNz3 Sony MDR 7506 Headphones: http://amzn.to/2mFpsxa Screenflow 6.2: video editing software: http://amzn.to/2nxFLK3 LimoStudio Softbox Lights (x2): http://amzn.to/2n2u7KK Logitech HD Pro Webcam C920: http://amzn.to/2nmX4hZ Rode smartLav+ Lavalier Microphone: http://amzn.to/2n2xL7B OWC ThunderBay 4 0GB 4-Bay HD Enclosure: http://amzn.to/2npj7Va Toshiba 3.5-Inch 2TB 7200 RPM HD (x4): http://amzn.to/2mnWZtm HP 27er 27-in IPS LED Backlit Monitor http://amzn.to/2w29u1S Anker 2.4G Wireless Vertical Ergonomic Optical Mouse http://amzn.to/2iZHKts Refurbished Apple iPad Air A1474 16GB, Wi-Fi, Black http://amzn.to/2wDuEVX Stylus Pen RETECK 10 Pack, Stylus for iPad, iPhone, Etc http://amzn.to/2x7iEPC TubeBuddy: https://www.tubebuddy.com/philipvandusen Adobe Creative Suite (2017 CC) Apple Logic Pro X Native Instruments Komplete Audio 6: USB Audio Interface *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
Views: 227786 Philip VanDusen
Hello everyone, today I'm going to show you how to brand a logo for company . full corporate identity design . Follow me: Behance : https://www.behance.net/dzyneestudio Facebook: https://www.facebook.com/perfectpixelz/ Dribbble: https://dribbble.com/Johnalee ______ For Business Inquiry, Email me: [email protected]
Views: 4232 Perfect Pixel
There can be many pitfalls when it comes to creating the perfect logo design for your brand. In this video, I talk through the top 5 common mistakes that I see when it comes to designing logos. By watching this video you'll be able to avoid them :) Stay Creative! Col #logomistakes #logodesign #logos ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 45561 Pixels Ink
Ever wondered why companies like Apple, Uber and AirBnB are so easily identified in a sea of advertising? Jonathan Bell gives step-by-step advice on how to create a lasting brand name. TEDArchive presents previously unpublished talks from TED conferences. Enjoy this unedited talk by Jonathan Bell. Filmed at TEDUniversity in 2016.
Views: 890339 TED Archive
So over the past couple years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey! Sponsored by Squarespace! 10% OFF code: PATERSON http://www.squarespace.com/williampaterson Great Graphic Design Resources! https://creativemarket.com?u=Willberto Instagram: http://instagram.com/willpat Thanks for watching! Hope you enjoyed this video! If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below! If you like what I do, and you want to partner with me: Partner with me through Patreon : http://patreon.com/user?u=35829 Buy a T-Shirt or Poster,where some of the profits go staright to charity http://www.prophesyapparel.co.uk Hire me: http://www.williampatersondesign.com If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information. Hire me: http://www.williampatersondesign.com
Views: 1165506 Will Paterson
👉Subscribe: https://goo.gl/F2AEbk Do you just email your logo designs to your client? Do you have problems with clients asking for excessive revisions in branding projects? Do your clients tend to change their minds after you show your logo designs? In this video, Ben talks about the way he presents logo designs and identity projects to clients for the sole purpose of getting great work approved. Ben breaks the branding presentation down slide by slide and covers a few prerequisites you need to have in order to present logo designs like he does for Blind. Like what Ben has to say? Check out The Perfect Proposal - a guide to crafting proposals that win. See the actual template that we have used to generate over $4 million in design work this year alone. Check it out here: https://www.thefutur.com/product/perfect-proposal/ Ben would LOVE to hear from you - hit him up on Instagram: https://www.instagram.com/mrbenburns/ ** Get all three StoryBlocks resources for the price of ONE - just click here: http://www.videoblocks.com/TheFutur_1217 ** – Video Timestamps 0:13 What is this? 2:15 Prerequisite No. 1 - Solid Discovery 2:40 Prerequisite No. 2 - Collaborative Steps 4:00 Prerequisite No. 3 - Incredible Work 4:10 Prerequisite No. 4 - The Right Tools 4:54 Building the Presentation 4:59 Step One - Start at the Beginning 6:16 Step Two - Recap the Steps with the Client 7:54 Step Three - Display your Work * 9:54 *Slide 1 - Isolated Logo on White 10:16 *Slide 2 - Split Screen, One Color Logo 10:40 *Slide 3 - Standard Mockups 11:24 *Slide 4 - Small Format Mockups 12:13 *Slide 5 - Large Format Mockups 13:08 *Slide 6 - Isolated Logo on White 13:28 Repeat for all other versions 13:43 Step Four - Compare all Options 14:09 thefutur Logo Mockup Process 16:07 Emily's Speed Mockup Design 18:40 Step Five - Ask Targeted Questions 21:10 Step Six - Don't expect Feedback 21:45 Step Seven - Set Timelines and Expectations – This video is sponsored by StoryBlocks. – Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Connect with us online: https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere https://www.instagram.com/thefuturishere/ — Credits: Executive Producer– Ben Burns Host– Ben Burns Director– Stewart Schuster Cinematography– Aaron Szekely Editor– Stewart Schuster Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne Stock photos–Storyblocks === *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Views: 295424 The Futur
Here's how a simple mark ends up meaning something big as a great logo. Joe Posner, and Michael Bierut (designer of the Hillary Clinton logo) explain. For more from Michael Bierut on graphic design, check out his book "How to use graphic design to sell things, explain things, make things look better, make people laugh, cry, and (every once in a while) change the world": http://www.amazon.com/How-Michael-Bierut/dp/0062413902 Subscribe to our channel! http://goo.gl/0bsAjO About once a month, there's a new logo to fight about on the internet. The biggest one in recent memory was the highly controversial Hillary Clinton logo, which did not escape scrutiny from Vox.com either. But as a designer/filmmaker, something about these repeated discussions struck me as missing the point on what makes logos tick. It often has little to do with the subjective musings. So I called up Michael Bierut, the designer of that Hillary Clinton logo and countless others. He sat down with me and helped explain the elements of a great logo in the video above. Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app. Check out our full video catalog: http://goo.gl/IZONyE Follow Vox on Twitter: http://goo.gl/XFrZ5H Or on Facebook: http://goo.gl/U2g06o
Views: 3050789 Vox
I've had many requests to do a video where I run through an example of a brand identity guidelines document. So, I am happy to oblige :) Brand identity or logo guidelines as they can often be referred to; are a useful way of quickly accessing technical details about your logo such as colour codes and font types. They are also a way of making sure that your logo is always presented in the way that it is intended, no matter who is using it. Stay Creative! Col ------------------------------ Want to learn more about brand and branding from me and join a community of like-minded people? Join my free Rock Your brand Facebook group at www.rockyourbrand.co.uk ------------------------------- You can also find me on these other platforms too: Twitter: https://twitter.com/pixelscol Facebook: https://www.facebook.com/PixelsInkDesign Instagram: https://www.instagram.com/pixelscol Website: http://www.pixelsink.com ------------------------------- If you are growing your own YouTube channel, then you need TUBEBUDDY: https://www.tubebuddy.com/pixelsink
Views: 7532 Pixels Ink
In this episode, we begin with a re-visualization of the logo we ended with in episode one. We continue the process of branding the business by creating some stationery branding. With a marketing identity package that fits together to produce a cohesive unit, Gary and Jonas are sure to land some big name clients :) Hope you enjoy watching the process! zimrimayfield.com
Views: 37282 Zimri Mayfield
In this product walkthrough, we walk through the Illustrator file for our Branding Delivery Template. Use this template to deliver beautiful, high-quality, brand identity deliverables. We also discuss our methodology and process for presenting brand identity work to your clients. The product we're using in this video can be purchased from: https://madebysidecar.com/products/branding-delivery-template ======================= WHAT IS SIDECAR? Sidecar is a learning resource and marketplace for design tools built by designers for designers. We apply industry experience, best practice takeaways, design and strategy methodology, and digital assets in service to the design community. https://madebysidecar.com/ WANT TO LEARN SOMETHING SPECIFIC? LET US KNOW! https://madebysidecar.com/contact READ SOME DESIGN-RELATED GOODNESS ON OUR JOURNAL https://madebysidecar.com/journal WANT TO KNOW WHEN NEW STUFF LAUNCHES? Sign up for our newsletter and be entered to win a $150 store credit. We pick a new winner every month! https://madebysidecar.com/#join CONNECT WITH US ELSEWHERE Twitter: https://twitter.com/madebysidecar Facebook: https://www.facebook.com/madebysidecar Dribbble: https://dribbble.com/madebysidecar Behance: https://www.behance.net/madebysidecar
Views: 10292 Made by Sidecar
My 6 Top Tips on Logo Design, Branding and Colour Schemes Tip #1 - Do your research. Find half a dozen logos and brand you like by going to google, search for ‘logos’ click on the images link. Grab a pencil and sketch out some ideas. Finally go to www.colourlovers.com and choose some colours you like. Tip #2 - Things that don’t constitute a good logo include use of clipart, copying other logos, looking too much like your competitors and using too much detail in your logo. Tip #3 - Do engage a professional graphic designer, they understand good design. Tip #4 - Avoid clichés and metaphors. Tip #5 - KISS – Keep it Simple (Stupid). Tip #6 - Ensure your brand is used consistently by creating and referring to a set of brand guidelines whenever you create a piece of marketing collateral. Buy your copy of #1 best selling book by Robin Waite Online Business Startup on Amazon: http://bit.ly/OnlineBusinessStartup For more information please take a look at my website which can be found at: http://robinwaite.com CONNECT WITH US! Facebook ➡ https://www.facebook.com/RobinMWaite Google+ ➡ http://bit.ly/1ODmAoQ Twitter ➡ https://twitter.com/RobinMWaite LinkedIn ➡ https://uk.linkedin.com/in/robinmwaite SUBSCRIBE NOW! https://www.youtube.com/subscription_center?add_user=Hostpipe
Views: 8397 Robin Waite - Business Coach, Author and Speaker
🔥These 5 websites will help you gain a lot more creative energy for your branding/brand identity projects. I’ve handpicked the best 5 that I use. Make sure to check it out ⤵️ 1) IDENTITY DESIGNED - https://identitydesigned.com 2) THE BRAND IDENTITY - https://the-brandidentity.com 3) DESIGN SPIRATION - https://www.designspiration.net 4) THE DESIGN BLOG - http://thedsgnblog.com 5) THE DIE LINE http://www.thedieline.com Link to Pre order the IDENTITY DESIGNED BOOK (Releasing on 1 Jan 2019) : Amazon USA - https://www.amazon.com/Identity-Designed-Definitive-Visual-Branding/dp/1631595946/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=logdeslov-20&linkId=ca8918bba463f9bcdc0638117676735a Amazon UK - https://www.amazon.co.uk/Identity-Designed-Definitive-Visual-Branding/dp/1631595946/ref=as_li_ss_tl?ie=UTF8&qid=1528714903&sr=8-1&keywords=identity+designed&linkCode=sl1&tag=logdeslov-21&linkId=9d3376e7683c594bc3b03538d33d8fd2 . LET’S CONNECT ON SOCIAL MEDIA 🤝 INSTAGRAM - https://www.instagram.com/blesscreatics/ TWITTER - https://twitter.com/blesscreatics DRIBBBLE - https://dribbble.com/blesscreatics . If you’re looking for a logo or You need an identity system for your new venture, Get in touch. Drop me a mail at [email protected] to hire me. I’d love to work with you.. . CREDITS : ➤ Music by https://www.soundcloud.com/ikson. ➤ Highsnobiety’s Nike video : https://www.youtube.com/watch?v=bIVzq7ItBew&t=5s&frags=pl%2Cwn. ➤ Google Images.
Views: 1034 Bless Creatics
Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. This presentation will walk you through the major steps required to craft a professional brand identity. Read more here: http://crtv.mk/gxQZ
Views: 123663 CreativeMarket
Join graphic designer and branding wizard Kristine Arth as she develops the brand identity and packaging for a fictional creativity conference called Designer to Designer! Today, Kristine will highlight her design brief, color palette, copy and font before developing several logo designs for the conference. Stay tuned to learn how Kristine approaches brand identity and logo design! Kristine is the Director of Brand & Graphic Design at fuseproject and has led a team of designers on global brand projects for PayPal, Jawbone and SodaStream! Her work has earned awards from Red Dot, IDA International Design, iF Design, IDSA, SPARK!, IDEA and The Dieline. ----- ►Check out her work: https://www.behance.net/arthkris ►Click HERE for part 2: https://www.youtube.com/watch?v=8lY0Tjg33Ww Intro: 1:13 Brief: 3:55 Sketches with her ideas: 15:45 Designing logo ideas in Illustrator: 20:35 Refining one of those logos: 1:09:30 ► Click HERE to watch LIVE: http://bit.ly/AdobeLiveBe ► View our SCHEDULE: http://bit.ly/BeSchedule ► Click HERE for REPLAYS: http://bit.ly/AdobeLivePlaylists
Views: 11461 Adobe Creative Cloud
Pixerio being one of the leading commercial video production companies understand its client needs and therefore we offer a wide range of promotional video production services. Being a reliable corporate brand designing services company in Bangalore, Pixerio’s services are deep rooted in branding, naming, logo designing and web designing that help establishing your brand identity.
Views: 324 Pixerio Solutions Private Limited
Brand identity design is the process of creating your logo, color palette, typography, and anything else that visually represents your brand. Learn how to create your brand identity with this simple 7-step process. Like what you learned? [ SUBSCRIBE ] for more! Lucidpress is the brand templating platform that makes it easy for anyone to keep your brand consistent. Learn more: https://www.lucidpress.com/business/index.html?utm_source=youtube-build-your-brand
Views: 4517 Lucidpress — Brand templating for marketers.
When it comes to designing a world-recognizable logo, Sagi Haviv is your man. He has developed branding and logo designs for clients ranging from international corporations to young start-ups to well-known non-profits. Haviv speaks about balancing the desires of clients with the fundamental principles of business and design—in order to get to a great design solution, it’s often important to say “no” to a client. Haviv is a partner and designer at Chermayeff & Geismar & Haviv. He teaches Visual Identity Design at The School of Visual Arts in New York City and coauthored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar. Haviv has been a frequent speaker internationally and has served as a judge for the Art Directors Club of New York, the CLIO awards, and other competitions. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
Views: 18724 TEDx Talks
In this video I will be talking about some of the differences between a logo and a brand identity using some of my own work to illustrate the points. It is crucial for any designer to remember that a logo by itself, or even a logo and a business card does not make it a brand identity. If you are someone who is looking to learn how to make kick ass logos using advanced Illustrator techniques and develop a full brand identity before seeing how it can be applied to your advertising and promotional materials, then you will love our all new design course Brand U. Check out the link below for more information: Check out the brand NEW Brand U course!: http://www.teach-me-to-design.thinkific.com Connect with us online: Blog: http://www.teachmetodesign.com Facebook: http://www.facebook.com/teachmetodesign Instagram: http://www.instagram.com/teachmetodesign YouTube: http://www.youtube.com/c/teachmetodesign
Views: 15981 Teach Me To Design
It's Cool! Best Company Logo Brand Design Inspiration | Great Logos Ideas For Corporate Identity Using Helvetica Exactly what isolates a great corporate identity logos in a standard, mass-circulated typeface from a genuine imaginative brand logo outline? One of them is non specific and fundamentally useless, while the other is (ideally) an impactful, vital, skillfully made, frequently extremely costly work of graphic design. That’s way we need corporate logos. In this post, we'll take a gander, best case scenario Company Logo Brand Design Inspiration all got from Helvetica. That is not as much as half of the huge brand logo design concept out there whose corporate character depend on this textual style. In any case, a great inspecting regardless—one that shows how a solitary typeface can function crosswise over organizations. The outcomes are shifted: some scarcely take after Helvetica Font any longer by any stretch of the creative logo design. While others change the typeface just somewhat. As we'll see, however, even modest alterations of kerning (the space between letters) or ligatures (associations between letters), also shading, can have an immense effect. Here some Brand Logo Design Inspiration! #GraphicDesignTrends #GraphicDesign CHECK OUR VIDEOS: 1. Graphic Design Quotes | A Simple Portfolio Graphic Design Ideas From Motion Graphic Designer https://youtu.be/EWsxgBnizd8 2. Visual Hierarchy Principle of Graphic Design | Guide To Graphic Design Skills For Beginner https://youtu.be/Hc899qz42PQ 3. 3D Interior Design Animation | Interior Architecture and Design Portfolio https://youtu.be/nWET-KVXSs8 4. 3D Architectural Rendering | An Animation Design Of Logung Dam Kudus ( Animasi Bendungan Logung Kudus) https://youtu.be/k-rBZCKGJ0s 5. Beard Trimming Styles | How To Shape A Beard | Beard Grooming And Trimming Tips. A Guide to Men Shave https://youtu.be/jvwpnOBUCvM FOLLOW OUR SOCIAL MEDIA: Facebook: https://www.facebook.com/Graphicdesigntrend Twitter: https://twitter.com/GDTrend Instagram: https://www.instagram.com/graphic.design.trend/ Regards, Graphic Design Trends -~-~~-~~~-~~-~- Please watch: "Owesome Powerpoint Presentation Template Powerpoint | Design Master Slides & Themes" https://www.youtube.com/watch?v=G1oomF4J_Fg -~-~~-~~~-~~-~-
Views: 353 Graphic Design Trend
Have you ever wondered how to start a branding project? What steps do you take and how do you present your ideas? What is the brand identity process? In this episode of The Young Guns, the designers take on a new challenge and show you how it's done, or not done! 😂 As we are winding down from a busy year with the designers, Arun, Connor, Sean, Sharif, and Spencer have been working hard through the challenges of life and building a design career. See how they approach the next design challenge — The First Class Airline Branding Challenge! Emerald by Emirates brand design - Adobe Live Stream with Emily Xie. EP 1 - https://youtu.be/X2l1g85CNpI EP 2 - https://youtu.be/g07JGCXuJR4 EP 3 - https://youtu.be/VbTA4NlxCEE See the past Young Guns Series 1 Episodes - https://www.youtube.com/playlist?list=PLzKJi2GjpkEGJPn0rwPSDlS9gW6Yp5YO8 Learn to Create Stylescapes with our course - https://academy.thefutur.com/p/stylescapes Check out our logo design course - https://academy.thefutur.com/p/logo-design-construction Notes: 0:00 - Previously on Young Guns Recap 0:44 - The brand identity challenge 2:42 - Arun Sharma (Vistara Airlines) 9:28 - Sharif El Komi (Swiss Airlines) 18:48 - Sean Campbell (American Airlines) 29:24 - Spencer Fraye (Lufthansa Airlines 36:23 - Connor Fowler (Jet2 Airlines) 48:44 - Recap/What to expect on the next episode #Branding #GraphicDesign #BrandIdentity #Process #FuturAirlineChallenge === 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — OUR AFFILIATE LINKS Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Skillshare: https://goo.gl/YCo2uT Amazon: http://bit.ly/thefuturishere Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 Epidemic Sound: https://bit.ly/2T647tR Bring Your Own Laptop Tutorials: byol.me/thefutur By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Host– Chris Do Content Director– Matthew Encina Cinematography– Aaron Szekely, Mark Contreras, Ricky Lucas Live Editor– Jona Garcia Editor– Stewart Schuster, Mark Contreras, Aaron Szekely, Ricky Lucas, Jona Garcia Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Additional music by: @dcuttermusic / http://www.davidcuttermusic.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 47973 The Futur
How did the Young Guns do on the airline design challenge? Who did the best job on branding a premium class for an airline? Find out, on this episode of Young Guns. Did you miss Episode 9? Catch up here: https://youtu.be/N0WD9KG7kEY How do you design a brand identity system for sub-brand? How do you present your ideas to a stakeholder or client? What is a design critique like and what is the process? In this episode of The Young Guns, the designers present their final projects for the last design challenge of the season — The First Class Airline Branding Design! Chris Do provides his critique on their work, presentation, and process while he delivers the hard truth and advice. See how the Young Guns complete this difficult assignment after the mid-point check in and learn along the way. Want to see an experienced designer take on the challenge? Check this out - Emerald by Emirates brand design - Adobe Live Stream with Emily Xie. EP 1 - https://youtu.be/X2l1g85CNpI EP 2 - https://youtu.be/g07JGCXuJR4 EP 3 - https://youtu.be/VbTA4NlxCEE See the past Young Guns Series 1 Episodes - https://www.youtube.com/playlist?list=PLzKJi2GjpkEGJPn0rwPSDlS9gW6Yp5YO8 Learn to Create Stylescapes with our course - https://academy.thefutur.com/p/stylescapes Check out our logo design course - https://academy.thefutur.com/p/logo-design-construction --------------------------------------------------------- 👉Subscribe: https://goo.gl/F2AEbk 👉See our Academy Channel: https://goo.gl/vB9zoP Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL BOOKLIST – Essential Reading for Creative Professionals: http://bit.ly/2UtftOb Essential Design Books: http://bit.ly/2UtftOb Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 — 🎙 Futur Podcast: https://thefutur.com/podcast/ ✍️ Futur Blog: https://thefutur.com/blog/ — Host– Chris Do Content Director– Matthew Encina Cinematography– Mark Contreras Editor– Mark Contreras Social Team: Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Additional music by: @dcuttermusic / http://www.davidcuttermusic.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 57009 The Futur
Michael walks us through a case study with one of his students' personal brand identity project and shows us how to connect personality and terms to visuals as a basis for designing a hiring package. In addition to creating a logo, he demonstrates how to use the logo grid to inform an identity system. He also helped her with some flourishing on her logo when all was said and done. To learn more about typography, visit our site: http://type-ed.com/ Enroll in our FREE course to learn how to Design for the Reader in one week: https://type-ed.com/sevendays
Views: 3566 TypeEd
Checkout my Design Course on Udemy: https://www.udemy.com/design-animate-icons-in-illustrator-after-effects/learn/v4/?couponCode=DESIGNP10 Support me on Patreon at just $5 a month if you find my content helpful and interesting: https://www.patreon.com/chethankvs This video is a Case Study, where I explain my process of redesigning a New Logo and New Brand Identity. I explain various stages of the Redesign Process through the Case Study. I cover areas of Objective, Idea Generation, Colors, Typography, Logo Construction and more. Hopefully, once you have an understanding of my Brand or Logo Redesign Process you will be able to create a New Brand Identity or Logo for yourself your business or client. Check your Brand Name Availability: https://www.namecheck.com My New Rebrand and Brand Identity Project and Case Study on Behance: https://www.behance.net/gallery/66615535/Design-Pilot-Brand-Identity ------------------------------------------- Photoshop Tutorials: https://www.youtube.com/playlist?list=PLERed4ILxkJ372RTmi1rQmfqbIqXr3opi Illustrator Tutorials: https://www.youtube.com/playlist?list=PLERed4ILxkJ0pK595gwPLmcVF-P_jx0V1 After Effects Tutorials: https://www.youtube.com/playlist?list=PLERed4ILxkJ23p3SZD49unrbkh_F8q9Dk Adobe XD Master Course https://www.youtube.com/playlist?list=PLERed4ILxkJ1lM9pC69jjaS0Mw4VuY9Au -------------------------------------------------------------------------------------------- Contact me : Twitter : https://twitter.com/kvschethan Facebook : https://facebook.com/designpilot Mail : [email protected] Portfolio : https://behance.net/chethankvs Instagram : https://instagram.com/design_pilot -------------------------------------------------------------------------------------------- LIKE, SHARE, COMMENT & SUBSCRIBE :) #logodesign #casestudy #branding
Views: 3491 Design Pilot
Corporate Identity and Branding are two concepts in marketing and identifying the difference between them is quite complex as both concepts are interconnected. However, we can distinguish them from certain parameters on the grounds of perception. The internal perception and external perception (customer view) provide clues to differentiate between these two marketing concepts. The key difference between corporate identity and branding is that corporate identity has an internal viewpoint while branding has an external viewpoint. Nowadays, many organizations spend on corporate identity to boost their branding. This includes non-governmental organizations too. Each firm might have its own specialty and should focus to highlight their strength as their appearance. This will help in a better customer perception. For example, Volvo had its specialty in heavy vehicles since their establishment in 1928. They translated this strength in making safer more durable cars which earned them a name as the safest vehicle in a customer viewpoint. With this brief, we will delve deeper into each concept. What is Corporate Identity? Corporate identity is associated with the look and feel of a business. This is an internal factor that exhibits the business to the outer world. Corporate identity can be defined as the overall image of a business entity in the minds of the diverse public, such as customers, investors, and employees. Usually, firms associate the corporate identity with branding of their products or services using trademarks. Corporate identity is often represented by a logo or a picture. For example, Volkswagen uses a circle with letters V and W. Pepsi uses a circle with three colors of red, white and blue. These logos help stakeholders to identify the company instantly. Corporate identity should possess the characteristics of being unique, easily distinguishable from the identity of other businesses, focus on product and reflecting the vision of the firm. Corporate identity is a philosophy, where the customer believes that they have its ownership as they combine attributes with corporate identity to make different perceptions. Corporate identity helps organizations to reflect their introduction and focus more easily. For example, if you see a curved red color “m”, you immediately associate it with a burger outlet run by McDonalds. Corporate identity has explicit guidelines associated with them. These guidelines govern how the identity is applied. Few examples are color palettes, typefaces and page layouts. difference between corporate identity and branding Logo of Volkswagen What is Branding? While corporate identity is all about the look and feel of a business, branding is related to emotion, trust, and reliability in the mindset of customers. Branding is all about how people feel and think about the company or simply how they perceive the organization. Branding can evoke various emotions such as confidence, trust, happiness, anger, etc. This is because of the experience associated with the organization. The corporate identity plays a role in deciding the reaction of the perceives, as corporate identity is associated with the firm to the customer experience. Branding can be defined as the external perception of stakeholders of the firm in relation to their experience with the given firm. The brand is a collective perception of various factors. The lived experience of the brand is very important. Further, advertising campaigns can play a crucial part in making the customers believe in the contents of the message which reflects the brand. If the promise can be delivered in the first interaction, the brand will have a positive effect. Branding ultimately determines whether a customer becomes loyal to a firm due to the experience – perception factor. For example, BMW can be your first car, but it is the brand (experience) that will decide whether it will be your life long choice. Key Difference Corporate identity vs. branding What is the difference between Corporate Identity and Branding? As we have a general understanding of the concepts of corporate identity and branding, let’s shift our focus towards the differences between them. Definition of Corporate Identity and Branding Corporate Identity: Corporate identity can be defined as “the overall image of a business entity in the minds of the diverse public, such as customers, investors, and employees”. Branding: Branding can be defined as “the external perception of stakeholders of the firm in relation to their experience with the given firm”. A WATCH FULL VIDEO Ghar Ka Khana : https://www.youtube.com/channel/UCTnETM8SXLVChvnf6wAfyxg
Views: 1148 Gyan-The Treasure
Learn what is branding, Brand or Brand Identity? learn the difference between logo and brand in Hindi. -~-~~-~~~-~~-~- Please watch: "Logo Design Process & Golden Ratio From Start to Finish In Hindi/Urdu" https://www.youtube.com/watch?v=CM3_K1mIjjs -~-~~-~~~-~~-~-
Views: 2104 Graphic Design Hindi Me by Om
Are you looking for an Outstanding / Corporate / Professional / Custom / Modern / Abstract / Creative / Web / Unique & High Quality Logo Design? So, Designers Elite is the best Designers Agency who guarantee your Satisfaction! WHAT WE OFFER FOR ($5) : ----- High Quality Graphic Design ----- Unique and Professional Logo Design ----- Exclusive Corporate Identity ----- Brand Identity ----- Web Banners / Banners Ads ----- Social Media Designs (Facebook FanPage/ Twitter / YouTube / Instagram and more...) ----- Book Covers & Packaging ----- Business Cards & Stationery ----- Flyers & Posters Feel free to contact us if you have any question, We'll reply quickly. Don't Wait and Get this exclusive offer : https://www.fiverr.com/s2/b04b72ed63 OUR SOCIAL MEDIAS : https://www.facebook.com/DesignersElitePage https://twitter.com/designers_elite https://plus.google.com/+DesignerseliteGapage https://www.youtube.com/DesignerseliteGapage Thank you
Views: 409 Designers Elite
Ryan has $15,000 and 6 months to learn everything he can about marketing and branding. In Episode 3 of Ryan Learns Something, Ryan learns all about brand identity. He learns from books, magazines, and online courses before flying to New York City to attend the Brand New Conference and learn from experts and attendees. Ryan then puts his expertise to the test creating a new brand video for Degreed. About Ryan Learns Something: What can one person learn with all the open resources available today? Degreed has given Ryan $15,000 and 6 months to learn everything he can about marketing and branding. In each episode, Ryan dives deep into a topic, meets experts, gets his hands dirty, and learns from the best education content available as we explore how much someone can really learn on their own. Follow along with Ryan's journey by subscribing to our YouTube channel: http://www.youtube.com/degreed?sub_confirmation=1 Be the first to get exclusive content, extras, new episodes, and access all of Ryan's learning resources: https://degreed.com/ryanlearns Watch more Ryan Learns Something: Episode 1: Ryan Learns How to Name Things: https://youtu.be/CKTT0h6n0fc Episode 2: Ryan Learns Voice Acting: https://youtu.be/AlhY-3jbWPg Episode 4: Ryan Learns About Market Research: https://youtu.be/7Kzgp_mmLuQ Episode 5: Ryan Learns About Online Marketing: https://youtu.be/fmfnYk37hlU Episode 6: Ryan Learns About Experiential Marketing: https://youtu.be/pJNiBoM5RMA Episode 7: Ryan Learns About Storytelling: https://youtu.be/ghOQCEZi2kY Episode 8: Ryan Learns How to Build a Tribe: https://youtu.be/2vgvtYnUFl4 Episode Credits: Special Thanks to: -Brand New, Bryony Gomez-Palacio and Armin Vit -Rodney Abbot -Brimley Neon Learner, Director of Photography, Videographer: Ryan Baylis Producer: Jonathan Munk Producer: David Milton Johnson Producer: Caitlin Probst Art Direction: David Johnson Writer: Andrew Scarcella Researcher: Braden Thompson Designer: Pam Wilcken Motion Graphics: Adam Forbes Sound: TJ Nokleby Videographer: Brett Belingheri Audio: Zach Kempf Episode Research: UPS Brown: https://www.quora.com/How-did-UPS-trademark-the-color-brown http://www.inc.com/matthew-swyers/can-a-shoe-color-really-be-trademarked.html http://www.nytimes.com/1998/08/20/garden/public-eye-learning-to-love-brown.html Minion Yellow: https://www.pantone.com/pages/pantone/pantone.aspx?pg=21187&ca=10 http://www.underconsideration.com/brandnew/archives/evil_minion_yellow_pms.php http://gizmodo.com/pantones-minion-yellow-isnt-just-annoying-its-bad-fo-1717792558 Home Depot's Orange: http://www.scribd.com/doc/44977517/Home-Depot-Trademark-Infringement-Complaint-Against-The-Box-Depot#scribd Target's Red: http://lizerbramlaw.com/2012/10/30/color-as-a-trademark/ Trademarked Pantone Colors: http://www.businessinsider.com/colors-that-are-trademarked-2012-9?op=1 South Butt and North Face: http://abcnews.go.com/Business/teens-south-butt-apparel-irks-north-face/story?id=8712101 http://www.huffingtonpost.com/2012/10/25/the-butt-face-spoof-north-face-shuts-down_n_2017220.html https://en.wikipedia.org/wiki/The_South_Butt Uber's Rebrand http://money.cnn.com/2016/02/02/news/companies/uber-logo-rebrand/ Lego Facts http://lego.gizmodo.com/5019797/everything-you-always-wanted-to-know-about-lego Ford Logo Evolution http://www.pixel77.com/power-modern-brand-evolving/ Starbucks Logo Evolution: http://www.logodesignlove.com/starbucks-logo-evolution Bodega bagels: http://ny.eater.com/2016/2/15/10981696/bodega-bagel-good About Degreed: Degreed is a platform built to help you take advantage of ALL your learning, from any source, like the stuff you just learned above. Find out more about Degreed here: http://goo.gl/iKOMXo
Views: 288619 Degreed
One of the most important brand assets for any company is their brand manual or brand style guide document. Being consistent in brand messaging is crucial to the growth and success of a brand. And a brand manual or brand guide does the job of ensuring this consistency. Read the full article at https://www.spellbrand.com/brand-manual-brand-style-guide The case study mentioned in the video: http://www.spellbrand.com/portfolio/autism-sensory-products-brand-strategy-branding-website ============ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are very important to me, so please take a second and say ‘Hey’ ;). Please subscribe to our Youtube channel: https://www.youtube.com/subscription_center?add_user=UCmVbvYtA8a__4P-7YXk9bIA Mash Bonigala is a specialist in Positioning Strategy, Brand Identity & Inbound Marketing, helping entrepreneurs and start ups build robust brands and increase revenues. In this channel he shares videos on strategy, design and marketing including tips, advice, rants and more. ============ GET BRAND STRATEGY ADVICE If you would like Mash to discuss your brand strategy and give you actionable insights on how you can brand to the next level, book an hour with him at https://clarity.fm/mashbonigala ============ Follow Me Online Here: Instagram: http://instagram.com/bonigala Facebook: http://facebook.com/mashbonigala Website: https://www.spellbrand.com Twitter: http://twitter.com/bonigala Medium: http://medium.com/@bonigala Check out my podcasts: iTunes Podcasts: https://itunes.apple.com/gb/podcast/the-brand-builder-show/id936840388?mt=2 Watch my weekly live stream: https://www.youtube.com/c/Spellbrand/live ============ BONUSES: Download The FREE 70+ Page EBook (Worth $79) That Will Enable You To Manage A Successful Brand! - https://www.spellbrand.com/unltimate-guide-successful-branding-inbound-age Download THE eBook that will enable you to launch a successful clothing brand! - https://www.spellbrand.com/8-steps-to-launching-clothing-brand/
Views: 1796 The Brand Builder Show
Open Description [click 'show more'] for info! Brand Identity Presentations are key! ---------------------------------------------------- Become a partner on YouTube today with this link! ➤ https://www.freedom.tm/via/BehrDesign Make sure to follow my friend on Twitch! Giveaway @ 100 Followers! ➤ https://www.twitch.tv/mlgcaskey Need some inspiration? Check out my behance! ➤ https://www.behance.net/garrettmalone Xbox Controller Template! ➤ https://twitter.com/jpex/status/431547714422067201 Sport Jersey Template! ➤ https://sportstemplates.net/product/jersey-texture-mockup/ GraphicBurger Website! ➤ http://graphicburger.com/tag/flat/ *Make sure whenever you use these designs, to credit the designer and link your resource! If you'd like to support me, please purchase something on my store! ➤ https://www.sellfy.com/behrdesign ➤ https://www.sellfy.com/behrdesignco Make sure to drop a like and stay connected with me! ➤Portfolio: https://www.behance.net/GarrettMalone ➤Snapchat: GarrettSkii ➤Email: [email protected] ➤Twitter: https://twitter.com/BehrDesign ➤Instagram: http://instagram.com/behrdesign_
Views: 17636 Garrett Malone
Using the Visme Brand feature you can manage fonts and brand colors as well as establish a set of on-brand templates so your team can create content in accordance with brand guidelines. You can also set restrictions so your company can stick to strict guidelines and stay true to your brand requirements.
Views: 2101 visme
Are you a new business looking to build your brand? It's about more than just a slogan and logo - here are a few key tips on building your brand from the ground up! Share this video with the following branded link: https://Rebrandly.Video/BrandIdentity So you’ve got a logo…Maybe even a slogan…But that doesn’t mean you’ve got a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to pop out a generic logo. But the truth is branding is for marketers and business owners...Read more here: https://Rebrandly.Blog/Brand SUBSCRIBE for more from Rebrandly: https://Rebrandly.Video/Subscribe Transcript: - So, you've got a logo and maybe even a slogan, but that's not a brand. Too many people in this world think that branding begins with choosing a brand name and ends with hiring a designer to slap a few colors on any old generic logo and that's it. Now, if you're one of those people just give me a few minutes, okay? Let's fix that perception. Some people think that building a brand is a task strictly left for graphic designers. No, nuh-uh, wrong. The truth is branding is from marketers and business owners. Branding takes place at every touchpoint, every interaction with the consumer, and every time they think of your brand. Most importantly, branding is ultimately controlled by the customers. Too many companies think that they get to choose their brand while you only really get to influence how your customer sees you, not the other way around. So to help, we've put together a quick look at some of the key elements that go into building a strong brand identity. First up, being responsive and consistent. Don't just build things because they make you happy. You take an action, you see how the customer responds, take on more of the feedback, and then you implement that into your brand strategy going forward. By monitoring your audience responses as you go, you can see what does or doesn't work while consistently engaging with them. And of course, there's no need to alter every fiber of your company's being with every piece of feedback but keep an eye out and take things in. Next up, authenticity. Now, it should really mean something to say that a brand is authentic. But what does that mean? Truly authentic brands understand themselves at the deepest level. And they're able to foster meaningful and long lasting relationships with customers. And not only are customers more likely to trust an authentic brand, they're more likely to recommend it, which is key. Third, creating a brand strategy. A brand is never truly done. Over time they change, they evolve, they develop. I mean, you can see that in logos alone. Branding is a daily process of bringing multiple aspects of your business and voice together and then adjusting them to what the customer expects from you. Next up, brand story. Now this relates back to credibility. How did you as a company come to be? And what makes you so passionate about solving this particular problem? The term storytelling is used a lot but this isn't just about telling a good story. It's about telling people what your company stands for and getting them to stand behind the ideals of your business. Then we have brand essence. Now this is when we get to your company's core values. What principles will shape your company's culture? Now, many companies out there will claim to differentiate themselves with values like, we're transparent. We have have a great company culture, there's no company out there like us. Okay, okay, well done, fine. These unique core values that so many companies profess kind of become the standard for tech start-ups. Which is good, it just means that we can all stop stating the obvious and look for really unique, new, fantastic ways to differentiate ourselves. It's time to show instead of tell. Think of what truly unique values you have and build them into your company culture from day one. And finally, brand differentiation. Copying the same strategy as another company is the tactic reserved by those most dastardly of villains who just aren't creative enough to come up with their own ideas. Don't be a copycat. Originality is way more fun. This all comes back to defining your unique selling point, your USP. What does your brand have that others don't? And how can you position your company in a way that it can't be replicated? This also goes back to understanding the one thing that you are best at and turning that into a message. ********************************************************************* Rebrandly: Your brand on your links 🔗 Rebrandly is the easiest way to create and share branded short links using a custom domain name! Check us out: http://rebrandly.com
Views: 4962 Rebrandly Branded Short Links
"Cheap Logo Design starting from $5 order here https://tinyurl.com/lfgt2q2 I will design professional, unique, creative and business logos designs for your company, website or business to boost your business in the whole world. I guarantee you’ll get a logo you love….. My vision is to provide high-quality work with 100% client satisfaction. I have been delivering professional, high-quality brands logo combined with excellent customer service for several years along with unlimited free revisions and outstanding delivery time. What you will get! All source files Jpeg, Png,PSD,EPS,Ai etc High-Resolution designs (300 dpi) Fully authorized Designs 100% satisfaction Full Money back Guarantee Friendly and Fast communication
Views: 442 Economy Digital Services
Hey design champs! I made some initial logo options for IT start today. IT start is an IT company that provides awesome services to small and medium sized businesses. Id love to hear which logo option you like the most. After that, I show you some of the changes I made to the logo for gethr. Can't wait to hear your feedback. Come join the pre-sign up for an awesome design club at http://rtweek.com/ Find me around the web and on your phone at http://www.zimrimayfield.com/ https://www.facebook.com/zimrimayfield/ @zimmayfield Music: Marty Gots A Plan Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Ashton Manor Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b... Autumn Day Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/b...
Views: 70879 Zimri Mayfield
https://coursetro.com Course resource files: https://s3.amazonaws.com/coursetro/vizid-resources.zip This is a 3 hour course that I previously charged $$ for. I'm making it 100% free today. You will learn how to tackle both logo design and full visual identity design projects from scratch in this course. I apologize for the audio -- Near the beginning the audio goes quiet for a bit, and it's not as crisp in certain parts. https://coursetro.com http://facebook.com/coursetro Enjoy. - - - - - - - - - - - - - - - - - - - - - - Subscribe for NEW VIDEOS weekly! My site: https://coursetro.com My personal FB account: http://fb.com/logodesigner Coursetro FB: http://fb.com/coursetro Coursetro's Twitter: http://twitter.com/designcoursecom Join my Discord! https://discord.gg/a27CKAF ^-Chat with me and others - - - - - - - - - - - - - - - - - - - - - - Who is Gary Simon? Well, I'm a full stack developer with 2+ decades experience and I teach people how to design and code. I've created around 100+ courses for big brands like LinkedIn, Lynda.com, Pluralsight and Envato Network. Now, I focus all of my time and energy on this channel and my website Coursetro.com. Come to my discord server or add me on social media and say Hi!
Views: 230569 DesignCourse
If you own a business, you will need a logo designed at some point. Whether you are a start up or looking to rebrand, here's a quick video on what to expect from a graphic designer Vs. a brand agency. I focus on what’s included, the main differences and the option that will best suit your needs. Logo design by a general graphic designer • Cheap option • Not invested in your business • Don’t understand your business and target audience • Motivation is money • Quick turnaround • Quantity over quality • No budget to dive deep and explore options • Poor resources and little experience • Generic stock imagery that is potentially repeated for other business logos • You are the decision maker - no professional guidance from someone invested in your brand Brand identity by a brand agency • Invested in your business and brand • Dives deep into your target audience, tone of voice and market differentiations • Growth and future focused • Budget and resources to create something amazing • Unique and customised design from a whole team of designers • Professional with experience and knowledge • View the brand as a whole - not just the logo • Develop strategy and intentions on getting the most out of your brand
This is the first part of the first webinar in a series we ran to introduce and share with designers the basics of BIP. This webinar was lead by Platinum designer and BIP expert Vallentin. BIP (Brand Identity Pack) is a contest category in 99designs where designers offer clients the deliverables (business card, envelope, letterhead and Facebook cover page designs) in addition to the logo design for their brand.
Views: 798 99designs
Logo Design Tutorials - Design for starup How to design a logo with CorelDRAW - Easy steps Corporate Identity including: - Logo design - Name card - Envelope - Letter head - Color logo ---- Visit the website: http://logodesignonline.net Logo & Brand Identity Design Template - Free
Views: 8397 Logo Design Online
What purposes does a logo fulfill? - Logo represents a company graphically and form the anchor to represent the company’s brand. It is vital part of marketing. - Logos standout as a unique representation of the corporate. Thus they bear the identity of the organization.. - Logo is formed as a combination of one or more of the following elements. - Colour - Font - Image - Impression - Pattern Thereby the logos provide the required information about the enterprise there by informing the customers to get an idea of the enterprise’s primary brand. - Logos serve as a means to achieve a shortcut for the marketing and promotional activities. - Logo is the primary visual representation of the company’s brand identity. Additional content on this topic can be found at http://www.eduxir.com/curriculum/cbse/class-xii/entrepreneurship/enterprise-marketing/
Views: 358 Eduxir
How do you design a brand identity system? How do you develop a logo? What is the packaging design process? How do you come up with ideas and explore options? Today's episode features The Futur's graphic designer, Min Hye Cho, who shares her step by step process to re-design the Energizer Battery packaging. Chris Do sits down with Min to review her design work and talk about her process. Here's Min's process for this assignment: Brainstorming prompts: Before designing anything, Min finds an inspiring image and uses it to come up with words or prompts that will guide her designs. The logo wordmark: Using the prompts as a guide, she chooses a typeface and starts sketching shapes, icons, and images that come to mind. Going deep with exploration, trying lots of ideas. She then chooses the 3 best wordmarks, refines them and adds color. The packaging: She again goes into exploration mode and creates lots of different packaging designs. Exhausting many design options. Again, she narrows it down to the best ones and refines them into actual size mockups. At this point, she is done and ready to present her work to the boss or client. #GraphicDesign #LogoDesign #PackagingDesign === 👉Subscribe: https://goo.gl/vB9zoP 👉See our main channel: https://goo.gl/F2AEbk #TheFutur Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd If you're a complete beginner, consider taking any of these Adobe Creative Cloud fundamental courses from our friends at Bring Your Own Laptop: http://byol.me/thefutur — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/nwekfL Our recommended products and Booklist: https://kit.com/TheFuturIsHere Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — AFFILIATE LINKS* 🙏 Support The Futur but purchasing through our affiliate links: Amazon: http://bit.ly/thefuturishere Webflow: http://bit.ly/2EbET9l Retro Supply Co.: http://bit.ly/2GW8gzR Creative Market: https://goo.gl/g4jlTE Design Cuts: http://bit.ly/2GSsAR3 ✍️ Sharpen your skills by taking a course, using our affiliate links: Skillshare: https://goo.gl/YCo2uT School of Motion: http://bit.ly/futur-som Bring Your Own Laptop Tutorials: https://byol.me/thefutur 🎧 Do you like the music? Check out the music libraries we use in our affiliate links below: Epidemic Sound: https://bit.ly/2T647tR Musicbed: http://bit.ly/futurmb Artlist: http://bit.ly/2uWdna7 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Spotify: 🎙 https://open.spotify.com/show/5K96ryZCjCmxqMzEotvS8h?si=J0NnGXwcQCymfBEA4poEVA — We love getting your letters. Send it here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 USA — Host– Chris Do Content Director– Matthew Encina Cinematographers– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Editors– Mark Contreras, Stewart Schuster, Aaron Szekely, Ricky Lucas, Jona Garcia Live Editor– Jona Garcia Social Team– Elle Money, Alex Burlui Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Neue, Calibre Futur theme song— Adam Sanborne
Views: 24814 The Futur Academy
Brand identity Design by Tata&Friends Animation by Cuadra Post Music by Nudo Medialab Prado an I+D department for the citizenship. Formed by 6 laboratories, each dedicated to an area of research. Building solutions to improve communities through dialog and technology. This new identity is based on an open grid, holding infinite patterns to represent human collaborations. The result is an organic system that grows with them.
Views: 6033 Jaime Fernandez
Subscribe to the Logo Geek Podcast! https://logogeek.uk/podcast/ What is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition. Show notes for this episode can be found at logogeek.uk/podcast10 To view more episodes and to subscribe visit logogeek.uk/podcast
Views: 512 Logo Geek
Corporate Identity and Branding presentation by ewebbers studio for SKYBIT for presenting logo, letterhead, flyer, business card, coutures, folders and website. ewebbers studio offers all these design services and presentation service. More about our services at website: http://www.ewebbersstudio.com Check project designs at: https://www.behance.net/gallery/Corporate-Identity-and-Branding-Presentation-SKYBIT/15538465 For contacting us and requesting quote: http://www.ewebbersstudio.com/contact.aspx?get_quote=1
Views: 300 ewebbersstudio