"Totera helps us create a better magazine."
Terry Persun, Co-Founder and Editor, Entertainment Engineering Magazine
At Entertainment Engineering, we cover technological advancements in the entertainment industry. Anything that happens behind the scenes in movies, theme parks, racing—we consider it the cool stuff. We deliver interesting, technology-oriented content through a monthly online magazine, as well as eNewsletter announcements, blogs, Facebook, Twitter, PDF downloads, and even print-on-demand magazine formats--all with the help of simplified content support systems from Totera. We like to think of it as using the latest technology systems to deliver technology information. Without a partner like Totera, there's no way we could keep up with the wide availability of ways to deliver content.
At Entertainment Engineering, our website "is" our business--and Totera worked with us to build exactly what we needed. Our readers include engineers and engineering professionals from a wide variety of markets--from medical to automotive and from semiconductor to construction. These readers receive the magazine for free, and because the content is interesting and exciting, we have a targeted and active readership. Advertisers who wish to reach these readers pay for the space through all the avenues available online, including traditional display advertising as well as banners and social media.
Each month, our Entertainment Engineering editors create over 50 new pages of content. In order to create the type of material our readers are interested in, we need to measure views, readership, and click-throughs, and provide percentages of use for each. Totera helped us create an extensive back-office data management and visitor tracking system for all the different channels we use. All this information also allows us to track advertising success, which in turn helps us to better work with advertising partners, offering them information that allows them to better reach our readers as well.
Entertainment Engineering has worked with Totera for over eight years. Frank and his team not only maintain and build our website using the latest technology, they are partners in suggesting new approaches, keeping us on the cutting-edge of online delivery of fun technological information. Without Totera, we'd look like a lot of the other sites out there. Totera helps us maintain a unique site that performs well on the front end for our readers, and on the back end for our staff and partners. Best of all, we get comments from our readers all the time saying how much they love our site. That means a lot to us.