Home
Search results “Importance of product in marketing”
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
04:57
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb View additional videos from Alanis Business Academy and interact with us on our social media pages: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
The Importance of Product Positioning
 
02:25
If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS In this video 280 Group CEO and Founder, Brian Lawley, is joined by Senior Consultant/Trainer, Tom Evans, who is a Product Management and Product Marketing expert. This video's topic is the critical importance of product positioning. Tom finds positioning to be one of those topics that can be quite misunderstood in the marketplace. Tom has heard some experienced marketing people say that once you have built your product, then you want to define the positioning.This is surprising and frustrating to see however, because it's complete wrong. That is the opposite order of what you should really do, we need to start with the product positioning, and that defines what the product actually is. If you don't know the positioning, how do you know what to build? Positioning is not important just for the product, but for the other elements of the 4 Ps of Marketing: Price, Promotion, and Place. Beginning with the product positioning is a crucial decision that you need to make as a Product Manager, probably the most important determination when bringing a product to market. Don't do this out of order, clearly define the position you want to take in the marketplace then you can make decisions about your product and all the other strategies in Product Management and Product Marketing. If you would like to learn more about product positioning take our Optimal Product Management and Product Marketing training course. http://280.gr/2ztJgIS
Views: 1291 280 Group
Marketing Lecture in hindi - importance of product planning lecture  27
 
07:23
For Govt. Exam Prep Visit :- http://kicx.in/ welcome to aasaanhaina.com. Dear viewers this site provide free education video.
Views: 4951 Aasaan Haina
Importance of product quality: It helps with word of mouth marketing & online reviews
 
03:50
For more of my work, check out my books, courses, coaching, and mobile apps at http://www.glowingstart.com How to come up with business ideas: https://www.youtube.com/watch?v=YWMbIqHrNGI Hiring agencies if you have a mobile app idea: https://www.youtube.com/watch?v=0YKyXAIWinI Business plans for mobile app idea or a start-up idea: https://www.youtube.com/watch?v=EV_TWcrar0c Best home based business ideas: https://www.youtube.com/watch?v=melqhoe8xIM Book on going from business ideas to starting a business: https://www.youtube.com/watch?v=XtmJEeZmiig Video of step by step process on how to start a business: https://www.youtube.com/watch?v=goGyLtvKNeA Course on how to start a business: https://www.youtube.com/watch?v=kgyLxrhgdAk Fundraising course on how to raise money: https://www.youtube.com/watch?v=EwT3oXlCRdA Fundraising strategies book: https://www.youtube.com/watch?v=wczuIohbG7k Business idea playlist: https://www.youtube.com/watch?v=rsQBryny_RE&list=PLAgq5S6WQmzH3nbhQ4qzHtWt1xe9X4Va7 How to protect business ideas with NDA https://www.youtube.com/watch?v=3LQtO7q8xug Best business ideas from the many different types: https://www.youtube.com/watch?v=0wxIMH2Ydaw Bad business ideas and business idea mistakes: https://www.youtube.com/watch?v=bvIs9BdIKqo Hire a marketing and growth hacker specialist: https://www.youtube.com/watch?v=tMlaMB5APNA Stop watching tv and procrastinating: https://www.youtube.com/watch?v=BRdBXQ1gtD8 How to brainstorm business ideas: https://www.youtube.com/watch?v=CJO29HwR1v4 Terrible business ideas: https://www.youtube.com/watch?v=x_WmFp6ertU
Lumi CEO Jesse Genet on the importance of product packaging | Code Commerce
 
11:16
To you, a cardboard box might look like, well, a cardboard box. To Jesse Genet, a cardboard box looks like a business opportunity — both for her and for other online retailers. Genet is the CEO of Lumi, a company that makes and delivers packaging materials for e-commerce companies. She’s a big believer that in the age of online shopping, packaging and the materials used to deliver goods to consumers are more important than they’ve ever been. “Boxes are taking on a whole new life,” Genet said last week at Recode’s Code Commerce conference in New York City. “Packaging and boxes ... actually become the only physical touch point that most e-commerce brands have with their customer aside from the product itself.” — Subscribe: https://goo.gl/FRleYo Check out our full video catalog: https://goo.gl/JeqE6e Follow Recode on Twitter: https://goo.gl/n4jVhu Follow Recode on Instagram: https://goo.gl/k8KXjH Read more: http://recode.net/
Views: 5134 Recode
The Importance of Product Knowledge
 
03:23
Have you ever been into a shop to buy something only to be disappointed when it is clear none of the assistants can answer your questions simply because they do not know the products? Product knowledge or lack of it makes a huge difference between those who make the sales and those who miss out. Everyone agrees, that without having a good understanding of what you are selling you are going to fail. Designed and presented by Dr. David Bozward. http://david.bozward.com
Views: 11009 Fig ESSA
How to Sell a Product
 
06:12
Selling is important if you wan to succeed in business and in life really. Watch this video to learn how to sell a product. Video inspired by http://www.useronboard.com/features-vs-benefits/ BRUSH YOUR MIND DAILY: http://www.fiveminutejournal.com Thank you for watching! :) Please remember to LIKE, SHARE and SUBSCRIBE for more awesome videos :) Alex Join me on: Facebook - https://www.facebook.com/AlexIkonn11 Instagram - http://www.instagram.com/alexikonn Get The Five Minute Journal - http://www.fiveminutejournal.com
Views: 412860 Alex Ikonn
The importance of studying consumer behavior
 
01:46
You want to dive deep into the world of finance and management? Visit us: http://www.frankfurt-school.de/en/home/programmes.html?utm_source=youtube&utm_medium=ACQUISITION First of all it is defined as the area of research within the field of Marketing that focuses on how consumers acquire, use and dispose of goods, services, time, and ideas. Consumers can be individuals, families or other groups, such as teams and companies. Let’s try to understand the importance of studying consumer behavior. Suppose you need a new phone: How would you go about satisfying this need? Where would you turn to for information? How would you set your budget? Where would you buy the phone? These are just some decisions consumers face on a regular basis. Interestingly, each consumer will answer these questions differently based on their backgrounds and some psychological factors. How consumers make each decision has direct impact on marketing strategy. For a company that makes phones, the answers to these questions will help them know: the types of phones to design, the price consumers are willing to pay, and where they should sell their phones. It is very important to understand how consumers make decisions because the best way to create and keep customers is to understand what motivates their consumption decisions and anticipate their consumption needs. Only this way, companies can design products, services and offers that will make their customers happy!
Steve Jobs' amazing marketing strategy - MUST WATCH
 
07:08
Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1385817 Evan Carmichael
The Secret Behind Coca-Cola Marketing Strategy
 
08:16
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 244633 ThoughtCatalyst
What is Branding?
 
03:01
Facebook: https://www.facebook.com/NorwichBSchool Twitter: https://twitter.com/NorwichBSchool This video was produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name but a few.
Views: 1431382 NorwichBSchool
The Importance of Understanding the Product Life Cycle
 
02:10
Click Here To See More From This Expert: http://www.docstoc.com/video/101991788 Adam Kaufman is General Manager at dLife Healthcare Solutions (http://www.dlife.com). Docstoc has over 20 million business and legal documents to help you grow and manage your small business and professional life. Thousands of how-to articles and videos, with fresh content uploaded daily. Attorney reviewed documents to save you time and money. Try Docstoc Premium today! http://www.docstoc.com/premium
Views: 1716 docstocTV
Introduction to Marketing: The Marketing Mix | Episode 25
 
19:56
Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix. Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Product - Development Stages
 
10:17
This video explores the 8 stages of product development. As well, it helps identify what we mean by 'product' and where the development process fits into the Marketing Mix.
Views: 200680 Jason Richea
Philip Kotler: Marketing Strategy
 
06:15
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long. www.londonbusinessforum.com
Views: 690601 London Business Forum
The Seven Ps of the Marketing Mix:  Marketing Strategies
 
06:24
http://www.lifecycle-performance-pros.com Business Performance Expert and Performance Management Consultant Victor Holman illustrates the 7 Ps of the Marketing Mix and strategies for managing your marketing campaigns. marketing mix, marketing, marketing strategies, product marketing, people marketing, what is marketing mix, market segmentation, marketing mix example, marketing mix strategies, promotion marketing, market mix, product mix, market planning, marketing process, marketing mix examples. http://www.lifecycle-performance-pros.com
Views: 432942 Victor Holman
The Importance of Product Testing
 
02:30
Creating a workable product and test it on your target market. Start up business survival skills. (MOBI Starting a Business Course: Session 2)
Adam Lowry: The Importance of Product Adoption
 
02:59
To find success, you need to design innovation for adoption by consumers, says Adam Lowry of Method Products. According to Lowry, no matter how innovative or sustainable your product may be, if using it is difficult or inconvenient for customers, they will not buy it. View more clips and share your comments at http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2838
Views: 686 Stanford eCorner
The Importance of Product Design to Your Business
 
01:24
If you want to create lovable products, design has to be at the core of your process - and here’s why. Full write-up: http://hubs.ly/H07Sj5Q0
Views: 268 Dialexa
Bill Colli, Creating a Product, Importance of Marketing & Branding, Defining USP | #AzariReports 2
 
35:41
➡️Stay up-to-date & subscribe to my YouTube Channel: http://bit.ly/SeanAzariYouTubeChannel Welcome to the #AzariReports Show, where we will be inviting inspiring Entrepreneurs, Influencers, App & Product Developers, and much more!! We will ask a range of questions in regards to Business Development, Social Media, Entrepreneurship, and tons more!! We''re in Episode 02! We invite a veteran of the Personal Care Industry, Mr.Colli currently serves in various advisory roles for startup brands Kat Burki, PRZMan, Everyday Botanicals, and Nutrafol. Most recently, William Colli served as General Manager of the Global Business Strategy Office of Japanese cosmetics manufacturer Pola Orbis Holdings following their acquisition of US Based H2OPlus. In his role, Mr. Colli provided insight, direction, and a vast network of contacts for the global expansion of all the group's brands. In 2009, William Colli joined H2O Plus, an international distributor network, manufacturer and wholesaler of prestige beauty products in specialty stores, as the Senior Vice President of Global Sales and Marketing. Mr. Colli was responsible for spearheading the domestic and global expansion of the then private equity-owned company (CSW Private Equity and Goldman Sachs) through global rebranding, sku portfolio refinement and development, as well as increased domestic and global distribution, including the formation of JVs in China and Brazil. From 2005 to 2008, William was the Vice President of Global Sales at Frederic Fekkai, a premier luxury hair care brand with prestigious distribution worldwide. Mr. Colli was able to catapult volume and distribution to over 40 countries, at which time the brand was purchased by Procter and Gamble. He also served as the Assistant Vice President of Fragrance, Sun, Body, and Hair Marketing at Lancome, Paris, a division of L'Oreal, where he served in various capacities both in Sales and Marketing from 1993 till 2004. Timestamps: 0:50 Introduction of Bill Colli and his background 1:25 How did you transition from your Hotel and Restaurant Management college degree to marketing and branding? 2:48 History with Lancome cosmetics all the way to where he is today 4:30 Marketing THEN vs Marketing NOW. What are the differences? 6:40 Back then, how do you communicate with the consumer? How do you create the brand? 8:10 How much was advertising back then? How easier is it compared to marketing now? 10:38 I want to start a product/brand, what do I do? Who do I talk to first? 13:00 Is it worth it to take a great product that already exists? Rebrand and distribute it using a different marketing strategy? 17:00 What is USP- Unique Selling Proposition 18:00 What if I want to start a brand, what should I initially invest in? 19:30 How do you come about naming a product/brand? 26:50 Do you have to have a doctor behind your product/brand? 28:15 Who will be the first person to hire if you want to start a brand? 29:50 How do you get friends to invest in you and your brand? 31:25 Rate the importance of WEBSITE DESIGN, WHERE ITS MADE FROM, SOCIAL MEDIA, PACKAGING, CAPITAL, Television Ads, Radio, Newspaper - between 10 and 1 33:50 One advice you could give for a startup entrepreneur- IMPORTANT Bill Colli's LinkedIn: https://www.linkedin.com/in/bill-colli-1815844 Kat Burki's Website: http://www.KatBurki.com PRZMan: http://www.PRZMan.com Everyday Botanicals http://www.EverydayBotanicals.com
Views: 1421 Sean Azari
Marketing Mix and Elements of Marketing Mix 1 Product  Class XII Bussiness Studies by Ruby Singh
 
06:41
For the first time in INDIA, textbook in Economics, Accountancy & Business Studies with FREE Video Lectures by Eminent Authors/Subject Expert. To buy books visit www.goyal-books.com To view FREE Video Lectures visit www.goyalsOnline.com/commerce About the Book » Written strictly according to the latest syllabus prescribed by the CB.S.E., New Delhi. » Up-to-date study material provided by using the latest available data. » Elaborate explanation of the concepts. » Summary (Points to Remember) given at the end of each Chapter. » Numerical Problems from previous years' question papers incorporated and solved in the respective Chapters. » Methodology of solving typical numerical problems given wherever necessary. » Methodology of drawing typical diagrams given wherever necessary. » Comprehensive Exercises given at the end of each Chapter. » Sample Question Paper given at the end of the book. » Multi-disciplinay Problems given at the end of the books. » Video lectures on each topic with replies to queries for better and clear understanding of the concepts by the Author/Subject Matter Expert. Benefits of Video Lectures » Easy to access anytime: With video lectures, students can learn anywhere from their mobile devices: desktops, laptops, tablets or smartphones. » Students learn when they are primed to learn. » Students can pause, rewind and replay the lecture. » Eases the distraction of having to transcribe the lectures. » Self-paced learning: Students can follow along with the lecture at their own pace, going more slowly or quickly » Bookmarking: Students can bookmark the point where they're up to in the video so they can easily return and continue watching the lecture at a later point. » Searchability: Students can easily search through the lecture to find the required sub-topic they need, without having to rewind and fast forward throughout the video. » Greater accuracy: Students will understand the lecture better and can make sure that they have not misheard anything. » Facilitates thinking and problem solving: It improves research skills, collaborative working, problem solving, technology and organisational skills.
Distribution Strategy - An Introduction
 
09:57
An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 99678 Tine Wade
The Global Marketing Mix - Internationalisation - Global Marketing
 
12:13
An introduction to the subject of The Global Marketing Mix in the connection with an organisation's internationalisation process. Some factors affecting an organisation's decisions regarding standardisation and adaptation of the Marketing Mix are introduced and evaluated using an example. This video is aimed at marketing management students.
Views: 31083 Tine Wade
Principles of Marketing :Importance of Price and Factor impacting Pricing of Product
 
25:18
CEC/UGC: Economics, Commerce and Finance (EMRC,Gujarat University,Ahmedabad)
Philip Kotler: Marketing
 
57:30
America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
10 Killer Digital Marketing Skills to Master
 
08:33
The new age of digital marketing has impacted most industries in a huge way. Mastering these 10 digital marketing skills can enable you to chart a successful career in this lucrative and rapidly changing domain. Anshul Khandelwal, Marketing Head at UpGrad, kicks off the UpGrad Careers-In-Shorts Series by taking you through all you need to know about marketing fundamentals, channel level execution, technical and tool expertise, data insights, product marketing and much, much more! Also, a bonus skill you were likely to miss out. So, why is digital marketing important? Digital marketing is becoming one of the most attractive career prospects. Fact: India will be spent 1 Billion Dollars in Digital Marketing in 2017! Why is that not surprising? Well, with the millions of potential consumers now connected to the internet, everyone is discovering new products & solutions online. What’s more important, consumers have become smart, and they will get their research from bloggers or youtube influencers before they buy that make-up kit or that mobile phone or even that tax saving insurance policy! All this means, as a Digital Marketer, is that you need to know where your potential consumers are, how to best talk to them, and how to establish an everlasting relationship once they come to your website or app. Digital is a blend of creativity, psychology &, what makes it unique from all other offline mediums, data! So, without much further ado, here are the top 10 digital marketing skills that will make you an ace marketer that everyone will want to hire! Get a cool infographic here: https://blog.upgrad.com/10-killer-digital-marketing-skills-you-must-have/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills_Blog_Link Watch now to learn more. Wish to transition to a full fledged Digital Marketing expert? Apply now: PG CERTIFICATION IN DIGITAL MARKETING & COMMUNICATION: https://upgrad.com/digital-marketing/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills EXECUTIVE PROGRAM IN DIGITAL MARKETING STRATEGIES: https://upgrad.com/digital-strategies/?utm_source=YouTube&utm_medium=Organic_Social&utm_campaign=YouTube_Video&utm_term=YouTube_Video_DM&utm_content=YouTube_Video_DM_Digital_Marketing_Skills UpGrad takes pride in constantly churning out content that is contemporary, written by subject matter experts and delves into the world of Data Science, Big Data, Digital Marketing, Entrepreneurship, Product Management, Machine Learning and Artificial Intelligence, Software Development on regular basis. Stay on top of your industry by interacting with us on our social channels: Follow us on Instagram: https://instagram.com/upgrad_edu Like us on Facebook: https://www.facebook.com/UpGradGlobal Follow us on Twitter: https://www.twitter.com/upgrad_edu Follow us on LinkedIn: https://in.linkedin.com/company/ueducation
Views: 336105 UpGrad
Importance of product knowledge and self use of product by Marketing Head of safeshop, Mr Kripal S.
 
04:28
Why is it necessary to use and have product knowledge before marketing. Explained by SafeShop marketing head.
Views: 43 promo k
What is the Importance of Differentiation in Marketing your Product or Service?
 
01:57
Recently, our Rutgers Business School Executive Education team spoke with Mike Moran, Senior Strategist at Converseon and Founder of Biznology. He is the author of the acclaimed book on internet marketing, Do it Wrong Quickly, the best-selling book Search Engine Marketing and the co-author of the newly released Outside-In Marketing: Using Big Data to Guide Your Content Marketing. Mike leads many sessions in our portfolio of programs, including our upcoming Mini-MBA™: Digital Marketing and our Mini-MBA™ for Engineers and Technology Managers. Our discussion focused on why product differentiation and positioning are two extremely important elements of a company’s overall marketing strategy. http://www.business.rutgers.edu/executive-education/programs/mini-mba-digital-marketing http://www.business.rutgers.edu/executive-education/programs/mini-mba-engineering-technology-management
Importance of Product development in the success of startups | Rammohan Reddy | TEDxIMTHyderabad
 
14:46
This talk explains why the failure of most startups can be attributed to poor product development. Ram Mohan Reddy is the founder of NextSpace. Next Space is a workspace is for visionary entrepreneurs seeking to transform industries through innovative products. He is also the founder of Lean Mantra. LeanManra offers consulting services in product management, UX design, analytics, marketing, Lean Startup and Business model innovation. He is the Innovation Chapmion at Move the Needle. MTN ignites entrepreneurial action within large organizations by educating, enabling and empowering employees to be closer to the customer, move faster and act bolder.He is a mentor at Enterprise Future Network. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Views: 2652 TEDx Talks
Product Packaging Companies Why You Should not Underestimate the Importance of Packaging
 
01:56
Most good product packaging companies will understand the laws and regulations of packaging (http://goo.gl/D2PD4J) and help you market your product in the best possible way.
Views: 354 Jason Kelly
4 Principles of Marketing Strategy | Brian Tracy
 
24:49
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1492457 Brian Tracy
The Importance Of A Blog For Marketing Any Product, Service Or Opportunity
 
09:13
http://StephenJankowski.com Blogging is the best way to drive targeted free traffic to your website. A Blog is a type of platform that the search engines love and over time it can be a very powerful stream of residual traffic for any marketer.
Views: 151 Steve Jankowski
#28, Marketing mix and product mix(Class 12 business)
 
21:31
class 12 business studies marketing management.. marketing mix... product mix... mind your own business video 28 Our books are now available on Amazon Special Combo - Economics on your tips Micro + Macro http://amzn.in/d/eSxj5Ui Economics on your tips Macroeconomics http://amzn.in/d/2AMX85O Economics on your tips Microeconomics http://amzn.in/d/cZykZVK Official series of playlists UG courses ( bcom, bba, bca, ba, honours) – https://www.youtube.com/playlist?list=PLgC10_Xv-BGirAqOr-hU8e-N_Nz0UpgJ- Class 11 business studies complete course – https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex Class 12 business studies complete course- https://www.youtube.com/playlist?list=PLlg2Ec6t76gBGqWbudI_m8tfExV9L-znn Economics channel – Economics on your tips https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w Accounts Channel – Accounts Adda https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg In order to promote us and help us grow Paytm on – 769001256
Views: 169280 Mind your own business
Jeff Hawkins-Product Development: Importance of Customers
 
02:03
I never had a technology company, says Hawkins. He believes that products come out of product marketing people who really love and understand products. He asks his employees to use competitor products to learn something from them. The focus sh
The Importance of Product vs Opportunity
 
06:51
It is Important to present your offer with clarity. It is also necessary to have a genuine commitment to the product and or opportunity that you represent. Your marketing focus should be backed with the knowledge that your product will stand up to the scrutiny of anyone examining the opportunity. If you are marketing online the best approach is with the opportunity. All of that being said no business will survive without the income stream that comes with the flow of product sales. More Info at www.skipmcnutt.com
Views: 30 Skip McNutt
#31, Marketing mix, promotion mix(Class 12 Business)
 
14:58
Class 12 business studies... Marketing management... Marketing mix... Promotion mix.. Mind your own business video 31 Our books are now available on Amazon Special Combo - Economics on your tips Micro + Macro http://amzn.in/d/eSxj5Ui Economics on your tips Macroeconomics http://amzn.in/d/2AMX85O Economics on your tips Microeconomics http://amzn.in/d/cZykZVK Official series of playlists UG courses ( bcom, bba, bca, ba, honours) – https://www.youtube.com/playlist?list=PLgC10_Xv-BGirAqOr-hU8e-N_Nz0UpgJ- Class 11 business studies complete course – https://www.youtube.com/playlist?list=PLlg2Ec6t76gBcbJQ_esKn3f_RLiiIwCex Class 12 business studies complete course- https://www.youtube.com/playlist?list=PLlg2Ec6t76gBGqWbudI_m8tfExV9L-znn Economics channel – Economics on your tips https://www.youtube.com/channel/UCUpHeFrAvoqcdGgl_W83x6w Accounts Channel – Accounts Adda https://www.youtube.com/channel/UC8oozlFrNYYprZlYLmdRtgg In order to promote us and help us grow Paytm on – 769001256
Views: 98015 Mind your own business
A New Look at the 4Ps of Marketing
 
05:19
https://www.Mirasee.com - (we have a new brand - Mirasee) The 4Ps of Marketing may sound simple, but they represent a very important business algorithm. Applied correctly, it can skyrocket your business's growth... In this video, the team at Firepole Marketing define the 4Ps of marketing (Place, Price, Product and Promotion) and investigate how, if properly combined and implemented into a marketing plan, they can increase sales and bring more value and happiness to your customers.
Views: 391439 Mirasee
Tee Show The importance of product positioning - The importance of product positioning
 
03:59
http://www.i-successgroup.com/mm/sg - Tee Show The importance of product positioning - The importance of product positioning. Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target customers based on customer needs, competitive pressures, available communication channels and carefully crafted key messages. Tee Show The importance of product positioning - The importance of product positioning https://youtu.be/hI-LEzLEhdc
Views: 62 Tee Ming
What is Logistics Management? Definition & Importance in Supply Chain | AIMS Lecture
 
08:52
http://www.aims.education/study-online/what-is-logistics-management/ Lecture explains What is Logistics? and What is Logistics Management? Logistics in supply chain management is defined as “the art and science of obtaining, producing, and distributing material and product in the proper place and in proper quantities"
Views: 576444 AIMS Education - UK
Product Launch 101 - The Importance of a Product Launch
 
05:23
http://www.orangeinternetmarketing.com/how-important-is-a-product-launch/ Find out how important a product launch is and how social media platforms
Views: 259 OrangeInternetMktg
1. What is Marketing - Marketing Lecture by Prof. Vijay Prakash Anand
 
07:12
"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT 1. What is Marketing? Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country. In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders. Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories. Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits. In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit. The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’ ................................................................................................ Check out my blog: https://marketingbyvijay.wordpress.com/ Like my Facebook Page: https://www.facebook.com/marketingbyvijay Please send your queries, feedback and suggestions on [email protected]
Views: 426891 Marketing by Vijay
Importance of Food Product Labels
 
00:52
Food product labels play an important role in the battle against obesity and diet-related disease, which are responsible for hundreds of thousands of premature deaths in each year.The food product labels provide a great deal of information, the labels should be updated and made more readable and deceptive practices should be stopped. http://businessproductsdepot.com/
Views: 349 Alex Bryant
WhyUsability - The Importance of Product Packaging
 
06:05
http://whyusability.wordpress.com My experience with a broken guitar string highlights the importance of usability in product packaging.
Views: 114 whyusability
Importance of Product in Retail Selling
 
02:59
For more Info on Welingkar's PGDM Distance Learning Program: http://bit.ly/16o0OSy Consumable product features, Branding and Packaging, are the three key product decisions that are considered before a consumer makes the decision of buying the product. The video on Importance of Product talks about categories of Consumer Products, Components of Product and Augmented Products. Join us on Facebook: http://www.facebook.com/welearnindia Read our latest blog at: http://welearnindia.wordpress.com Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP

Chilis employment application form
Cyberwire newsletter formats
Unsolicited cover letter for fresh graduates salary
Skyscanner application letters
Indian rail mobile ticketing application letters