Kia Picanto 2017. IT'S fair to say that Kia has become a brand that British consumers like.
With a full line-up of cars that have an appeal based on sharp design and lots of standard equipment, rather than budget prices, just shy of 90,000 of them left UK showrooms last year.
One of the foundations of the South Korean firm's ongoing success has been this Picanto. With annual sales of around 15,000 at stake Kia has put a lot of thought into this all-new version of its city car.
That's especially crucial when you consider that 80 per cent of buyers are likely to be handing over their own money as opposed to that of their company.
Design has been a strength of the brand since 2006 when it employed Peter Schreyer, the man behind the original Audi TT, as its chief stylist. He has revolutionised the look of Kia's cars and this is evident in the new Picanto.
The nose - with its grille and front spoiler separated by the front bumper, along with headlights and fog lights - looks purposeful, while the side profile is subtly sculpted with just one line running from the headlights to the C-shaped rear lights, plus another connecting the wheel arches along the bottom of the doors.
Overall the effect is one of a compact, stockily stylish small car.
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