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Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode 118
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Marketing is everything involved in creating, communicating, and delivering value to customers, clients, and even society. Marketing is involved in everything from the market research that goes into determining what products consumers are looking for, to the message that is transmitted to consumers to inform them about a product and even persuade them to purchase it. In between those stages, marketing also plays a prominent role in determining how the product should look, designing the packaging that will enclose the product, deciding whether to sell the product through traditional retailers or entirely online, and establishing a price point that is not only attractive to consumers but allows gives the business the opportunity to be profitable. Now when most people think of marketing they often think of advertising, which is completely understandable given we are are constantly exposed to advertisements at home, at the office, and even during our commutes. Although advertising is a component of marketing it certainly does not explain the entire subject. In fact, advertising is simply one of the four different types of promotion, and promotion is one of the four main elements of marketing. So you can see that advertising, like the other marketing elements, merely plays a role in helping businesses create, communicate, and deliver a single unified message to potential customers. So how does a businesses create, communicate, and deliver value to its customers? Although there are many variables at work, a business can increase the probability of success by creating an effective and consistent marketing mix. Often referred to as the 4 P's, the market mix is a collection of four elements that outline the strategy for how a business intends to reach its customers. These four elements include product, place, promotion, and price. The product includes the tangible product or intangible service that will be used to fulfill a customer need or want. The features of a product, its physical form, packaging, warranties, and even after-sale service are all included under the product strategy. Place includes how a business intends to get products from the location they are produced to where they can ultimately be consumed by consumers. Place is often referred to as distribution since we are dealing with logistics. However, place not only includes the physical distribution of the product but also the channel through which it will be sold. Promotion involves establishing the most effective method for communicating with its customers about the various products that it sells. Promotion is primarily meant to communicate, inform, and persuade. An effective promotion strategy, like the other marketing mix elements, depends upon a businesses knowledge of its target customer. This knowledge allows a business to select the best way to communicate with its core audience and ultimately increase the success of its communications. The last element of the market mix is price. Price is the easiest marketing mix element to alter from a technical sense, however it is the most difficult thing to change. The reason is that altering the price of a product affects what consumers pay for that product, and a business can only charge as much as the market is willing to pay for a product. Technically a business can charge whatever price it wants, but that does not mean that consumers have to pay that price. Like the other marketing mix elements, price can send a message to consumers. For example, many believe that maintaining low prices is the best method to attract consumers. Although this can be an effective pricing strategy for certain items, it can also confuse consumers. For example, Tiffany & Co. sells expensive jewelry and is known for high quality and is one of the most recognizable brands. Because Tiffany & Co is known for quality and maybe even exclusivity, it wouldn't benefit from a low price point. Dealing with the psychological aspect of pricing, consumers tend to view less expensive items as cheap in quality compared to their more expensive counterparts. Although this doesn't always hold to be true, businesses are very aware of the impact that price can have on the perceptions of consumers.
4 P's of Marketing| Marketing Mix |Philip Kotler |Product-Price-Place-Promotion| Hindi
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Marketing Mix - Making your product available to the right customers,at the right place and time. So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets? Watch this video to learn more Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 70916 Intellectual Indies
The 4 Ps of The Marketing Mix Simplified
 
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Learn how Product, Price, Promotion and Place create an effective Marketing Mix. Humorous examples depict various Target Markets in this easy-to-understand video. From the Design & Marketing curriculum by Paxton/Patterson Learning Systems. Learn more at http://www.paxtonpatterson.com/actionlabs-overview.aspx ©2017 Paxton/Patterson Animation: Peter Deuschle Voice-over: Peter Deuschle
Views: 153240 Paxton/Patterson
4Ps मार्केटिंग मिक्स (हिंदी में ) I Marketing Mix I Product, Price, Place, Promotion
 
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"MARKETING MANAGEMENT MASTERCLASS" Course Link and Discount Code: https://www.udemy.com/marketing-management-masterclass/?couponCode=MARKETINGYT In this video, I have talked about one of the most important concepts in Marketing - Marketing Mix in Hindi. It is also widely known as 4 P's of Marketing. Check this video to know more...
Views: 13190 Marketing by Vijay
How to create marketing plan. The 4 P's (product, place, price, promotion).
 
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Have you ever thought of starting your own business? You don't know where to start? Let us, help you. In our latest "How to..." video, our Starting A Business teacher, will walk you through the four fundamental P's you need to know when creating a proper marketing plan. Previous – How to videos: – How to install vinyl siding (carpentry department) – Grow seeds (horticulture department) – Water a plant properly (horticulture department) – Adjust cabinet doors (carpentry department) – Change a tire (auto mechanics department)
The Marketing Mix - Marketing Promotion
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the notion of promoting a product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Promotion is essentially the art of communicating a product’s benefits to customers and convincing them to acquire the product once, or ideally, a repeated number of times. There are three degrees of brand loyalty: Awareness Preference And Insistence Marketing communication revolves around the three. Customers must know a product exists. Once they do, we need to convince them it is better than competitor products so they can develop a preference. In the best-case scenario, customers who prefer the product will understand its features well, which will develop informational awareness, and that will make them able to explain its benefits to other customers. Continued purchasing of a product, brand insistence, is the goal of promotional communication. It occurs when customers link a product with their own lifestyle. The feeling of personal connection turns repeated customers into raving fans.
Views: 11855 365 Careers
A New Look at the 4Ps of Marketing
 
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https://www.Mirasee.com - (we have a new brand - Mirasee) The 4Ps of Marketing may sound simple, but they represent a very important business algorithm. Applied correctly, it can skyrocket your business's growth... In this video, the team at Firepole Marketing define the 4Ps of marketing (Place, Price, Product and Promotion) and investigate how, if properly combined and implemented into a marketing plan, they can increase sales and bring more value and happiness to your customers.
Views: 407984 Mirasee
The Marketing Mix - Pricing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of Pricing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- Pricing is the one variable a company can change overnight and see an immediate effect on revenues and profits. However, pricing decisions inconsistent with a firm’s competitive strategy can be dangerous, which is why companies should address the topic with much caution and attention. There are three important components we need to distinguish in this process. The amount a product costs to be produced, the price customers pay to buy the product, and the value they acquire from the product. If a company aims at cost leadership, then the focus will be costs (trying to keep them as low as possible). The company must offer a price slightly lower than the one offered by competitors. Conversely, if a firm’s strategy is differentiation, then the critical factor will be the value delivered to customers. Costs are not that important, as companies offering a differentiated product can charge more. So, pricing must be coherent with competitive strategy, although sometimes it is tempting to adjust prices to stimulate short-term gains of market share and increases of sales. Top-level managers have to stay focused on the big picture and make coherent decisions in line with the firm’s long-term strategy.
Views: 24735 365 Careers
Marketing Mix: Promotion Strategy part 1
 
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Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?
Views: 28598 Soma Datta
Business English Vocabulary VV 45: Marketing Mix 4 P's (Part 1) - English Vocabulary Lesson
 
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http://VideoVocab.TV Download this free English vocabulary lesson: https://www.businessenglishpod.com/2015/11/18/video-vocab-45-english-vocabulary-lesson-four-4-ps-the-marketing-mix-1 In the business English lesson, we’re going to look at English vocabulary for the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. First we’ll cover ideas related to the product, which includes differentiation and positioning. A company’s products must also reflect its branding. The second P is price, and we’ll look at ideas such as penetration pricing and loss leaders, as well as price points.
Introduction to Marketing: The Marketing Mix
 
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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1 Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix. To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P
Learn Business English Study Lesson 26 - (product, price, promotion, place)
 
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Learn the marketing mix: product, price, promotion and place. Free English as a second language (ESL) videos are posted daily. Learn basic, introduction, intermediate and business language for free every day. Please try to talk with your friends to improve your speaking, reading, and writing abilities. Subscribe to get the newest tutorials from the free ESL teacher.
Views: 14080 TeacherPhilEnglish
Unit 5 - Marketing Mix - Place & Promotion
 
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This video tutorial looks at the marketing mix and they look at Place & Promotion.
Views: 2242 ExamRevision
Marketing Mix: Pricing Strategies
 
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Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 234227 Soma Datta
How Retailers Get You To Buy
 
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(Original Publish Date: 9/2/2011) DemandTec CEO Dan Fishback explains pricing and product placement strategies.
Views: 55233 Forbes
Distribution Strategy - An Introduction
 
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An introduction to the subject of Distribution Strategy and an overview of some of the tools and theories available in connection with determining the Place (Distribution Channel) of a product or a service. This video is aimed at Marketing Management students.
Views: 115920 Tine Wade
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Ep.
 
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Views: 3 Magdasky
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Ep.
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 5 Warren Raiola
Philip Kotler: Marketing
 
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America knows how to market itself, its products, and its ideas. For better or for worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps—product, price, promotion, and place—takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is professor of marketing at Northwestern University's Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide. Help us caption & translate this video! https://amara.org/v/C9F6/
The Secret Behind Coca-Cola Marketing Strategy
 
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Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 356153 ThoughtCatalyst
The Marketing Mix - The 4 P's of Marketing
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The professional way to launch a product is to prepare a marketing mix strategy in line with the product or service we want to offer to customers. By default, the decisions we make regarding marketing mix will be as good as our understanding of the target market. If we’ve done quality research, the likelihood of coming up with a good marketing mix combination increases. Four major variables shape a company’s marketing mix. These variables are known as the Four Ps of Marketing. Focusing on: • Product • Price • Place • And Promotion This has proven to be an effective way to understand the decisions a company makes when it enters a market and competes in it. If a company understands the needs of its customers, it can create products that satisfy the clients’ expectations and contain the features they desire; it will offer these products at a price that corresponds to the target market’s willingness to spend, and it will offer them where the target market loves to shop. It will also build its brand communication in a language that speaks to the target market. Marketing Mix and the Four Ps is intuitive. Marketing managers should concentrate on these variables and tailor them regarding the target market they’ve chosen to pursue.
Views: 48094 365 Careers
#1. Marketing for Startups: Product, Place, Price, Promotion
 
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This is the first video in vlog series about marketing for startups. Today we're going to talk about 4Ps of marketing which is also called marketing mix. The typical 4Ps are Product, Place, Price and Promotion. You will know how you can implement this mix in your startup marketing. Watch this video and find out more! GrossPoint Marketing website http://www.gross-point.com/ Twitter of Gross Point Marketing https://twitter.com/gross_point Twitter of Anastasia MarCom https://twitter.com/AnastasiaMarCom Facebook page of GrossPoint Marketing https://www.facebook.com/gross.marketing
Marketing Mix-4 Ps of Marketing-Product Price Place Promotion Important for MBA BBA BBM - 1
 
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In this video you will learn about Marketing Mix and all about 4 Ps of Marketing such as Product Price Place Promotion. Whole concept is discussed here, which will be easy for you to understand. The topics like Marketing Marketing Mix 4Ps product place price promotion satisfying customer need product services direct selling personal selling sales promotion publicity advertisement working professionals 4ps of marketing mix marketing 4p market 4p 4ps marketing 4ps in marketing marketing 4ps he 4ps of marketing 4p for marketing marketing plan 4p marketing mix 4p marketing mix elements marketing mix example importance of marketing mix marketing mix product is discussed in this video and student of MBA, BBA, BBM, Sales person and working personnel will get benefited from this video. If you want to learn about Marketing Mix and all about 4 Ps of Marketing , then this video is best for you.
Marketing: Extended Marketing Mix (7P's)
 
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The concept of the extended marketing mix takes us beyond Product, Price, Place and Promotion to consider three more marketing elements: People, Process and Physical. This short video outlines the 7 P's and provides an example.
Views: 46359 tutor2u
Marketing mix 4P Price Place Product promotion teori & praktek. Jadikan harga murah bukan segalanya
 
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Sebelum melakukan marketing mix 4 P pengalaman saya melakukan pricing dan promotion strategy dulu.. setelah saya cukup modal dan kemampuan keuangan maka mulai saya membeli Place yang tepat dan melakukan perbaikan mesin produksi agar produk lebih bagus dan tepat. Dengan strategy ini saya tidak hanya menggunakan strategy jual termurah saja tapi untuk kebanyakan produk saya melakukan branding sehingga strategy murah harga tidaklah penting lagi. Jadi saya mulai menjual dengan harga dan kwalitas lebih baik
Views: 155 RIDWAN BALI
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Avsnitte
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 0 Benito Campbell
The Marketing Mix - The dynamic nature of the 4 P's
 
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On Udemy: https://www.udemy.com/user/365careers/ On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the concept of the Marketing Mix, and the 4 P's of marketing. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- The only way a marketing plan can succeed is if the four Ps are aligned and work in unison. Their role is to implement the strategic direction that top management has chosen. However, if one of the four Ps is not in sync with the others, the entire plan becomes compromised. Imagine you are a marketing manager in a company that produces air conditioners. Your R&D team has just let you know they have come up with an amazing breakthrough – they have created an air conditioner that uses 50% less energy than any other air conditioner in the marketplace. Until this moment, your company’s strategy has been cost leadership, but this new finding allows you to create a differentiated product! So, what are you going to do? Tell the R&D team their amazing breakthrough is not in line with the firm’s strategy? Even though it might win the firm market share and allow it to charge more for its products, and marketing studies indicate potential improvements of profitability? Or perhaps, you could readjust the four Ps plan to correspond to a differentiated product that is going to cost more, will be sold by premium resellers, and will need an extensive advertising campaign… The second scenario sounds better, right? The 4 Ps can be readjusted and needs to be readjusted when one of the Ps changes. Think of the Ps as an ecosystem that must adapt to a changing environment. If one component changes, all four must evolve and adapt accordingly.
Views: 14875 365 Careers
Marketing mix | Product | Price | place | promotion
 
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What is Marketing Mix , Detail explanation upon Product , Price , Place Promotion with the help of Hero Honda Company.
Views: 64 Smart Education
Бизнес-процессы маркетинга. Глубокое понимание 4P: Product, Price, Place, Promotion / Вебинар
 
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Глубокое понимание основ развития продуктов, ценообразования, управления каналами продвижения и рекламой создает конкурентное преимущество предприятия. Участники вебинара смогут детально разобраться в одной из основных концепций маркетинга – теории 4P (Product, Price, Place и Promotion). В ходе вебинара будут рассмотрены существующие идеи и концепции, которые работают в рамках «каждого P», возможности их применения на практике и существующие ограничения.
Views: 821 ELMA
The Marketing Mix - The product concept
 
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On Facebook: https://www.facebook.com/365careers/ On the web: http://www.365careers.com/ On Twitter: https://twitter.com/365careers Subscribe to our channel: https://www.youtube.com/365careers This lesson on Marketing strategy introduces the first P of the Marketing mix - the product. Watch more at https://www.udemy.com/mba-in-a-box-business-lessons-from-a-ceo . This video is part of a series of short lessons about Business Strategy. The complete module can be found on Udemy, as a core part of the MBA in a Box course by CEO Valentina Bogdanova and 365 Careers. The course provides a complete Business Education: Business Strategy, Management, Marketing, Accounting, Decision Making & Negotiation in just under 10 hours. -------------------------------------------------- Marketing module table of contents: Marketing: An Introduction Introduction to Marketing What is Marketing's role? Who works in Marketing? Marketing's key processes Marketing: Building a Marketing Strategy What is a marketing plan? The psychology of customers - needs, wants, and demands Conducting marketing research The different stages of marketing research Collecting Primary Data for Marketing Research Performing client segmentation Choosing a target customer group Marketing: How to set up an effective Marketing Mix The four Ps of Marketing and their importance Marketing: How to set up an effective Marketing Mix - Product decisions The product concept Classifying a firm's products The typical product lifecycle Product branding Product packaging Marketing: How to set up an effective Marketing Mix - Pricing decisions The variables influencing product pricing The demand curve Performing break-even calculations Marketing: How to set up an effective Marketing Mix - Place decisions Setting up product distribution Types of distribution channels The advent of e-commerce Marketing: How to set up an effective Marketing Mix - Promotion decisions The essence of marketing promotion Creating a marketing campaign The importance of social media Marketing: How to set up an effective Marketing Mix - A dynamic concept The four Ps of Marketing - A dynamic concept Marketing: Marketing strategy in the long run Allocating the funds available for Marketing - The budgeting exercise Using KPIs to improve decision-making Short-term vs. Long-term marketing goals Interpreting and calculating the Customer-Lifetime-Value formula -------------------------------- There are two main types of products that can be offered to clients – goods and services. Whether we talk about goods or services, we can say, usually, people are not just buying a product that solves one of their basic needs. They acquire the benefits and satisfaction they believe they’ll obtain from the product. They are interested in symbols and ideas that help them relate the product to a desired lifestyle and positive expectations about the future. Customers do not simply buy products because they satisfy their needs. Instead, they are interested in becoming clients of firms that offer them a complete product concept – an idea or a promise, if you will. The best products make people happier and create a positive expectation before being consumed.
Views: 23454 365 Careers
4P's - product, price, place, promotion (stop motion)
 
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Basically this video is to enhance the strategy for a better marketing by using 4 simple elements to be aware before we set up a firm. i hope this would help to those who are in needs. have a nice day and thanks for watching :)
Views: 476 shamyzee amran
Marketing Mix, 4P's of Marketing Mix, Product, Price, Place, Promotion, Marketing 4P
 
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Marketing Mix, 4P's of Marketing Mix, Product, Price, Place, Promotion, Marketing 4P
Views: 31 EDUCATION 4 YOU
The Marketing Mix (Extended) - Simon Atack
 
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The definition of marketing using the extended Marketing Mix model originally developed by Adcock, Holborg and Ross in 2001, more commonly known as the Seven (7) P's of Marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence Website: http://business.caw.ac.uk/ Facebook: https://www.facebook.com/CawBusiness/ Twitter: https://twitter.com/CAWInfo LinkedIn: https://twitter.com/CAWBusiness
Views: 164457 CAWBusiness
Marketing Mix: Place
 
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Marketing basics: the term ‘marketing’ actually covers everything from company culture and positioning, through market research, new business/product development, advertising and promotion, PR (public/press relations), and arguably all of the sales and customer service functions as well.
product price place promotion
 
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marketing project
Views: 405 scravanger1
What Is Place In Marketing?
 
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Guiding principles behind developing a place strategy. Place marketing mix distribution strategy the. Marketing mix elements product mix, price promotion and the 5 ps of marketing. Place (distribution) introduction marketing mix place slidesharemarketing product, price, & promotion definition mba skool study water and sanitation program (wsp)place decisions product market management. The marketing mix and the 4ps of from mindtools. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers definition place in the marketing mix refers to channel, or route, which goods move from source final user. Aug 2014 in the marketing mix, process of moving products from producer to intended user is called place. When marketing their products firms need to create a successful mix of the right product; Sold at price place and distribution strategies from are designed get product service end user 22 apr 2015 strategy or aspect is one four key pillars you understand fully maximize your profits (or its more common name 'distribution') about how business gets matters for any size it crucial part 14 may 2012 placeplace (distribution)what this topic meaning purpose (distribution) different 5 2014 mix, as strategy, set in product, price, marketing, also referred branding refers promotion particular. The four ps of marketing purely branded. Place in four p's cleverism place ps marketing mix url? Q webcache. Challenges in applying place branding is a new umbrella term encompassing nation branding, region and city. An example of 9 sep 2015 in this lesson, we'll define the marketing mix and then focus specifically on one element place. Place' the economic times marketing mix. Each element is also referred as mix, for example, product price promotion and place mix 9 may 2016 the 5 ps of marketing cover price, product, promotion, place, people your business. It goes beyond the notion that struggle for preference is only steps to develop a marketing strategy. This element is used to marketing mix (price, place, promotion, product). Place' the economic timesplace in four p's cleverism. What is meant by 'marketing mix'. Googleusercontent search. Place marketing research insights, examples, strategies, advice. In other words, it is how your product bought and where. Place branding is the process of image communication to a target market 28 may 2013 place decisions when considering 4 ps in marketing mix, must be made with enough forethought allow for an learn how use mix (often called 4ps marketing) get right combination place, price, product, and promotion your business often you will hear marketers saying that about putting at time. It's critical then place marketing info for marketers of cities, countries, regions, nations and destinations read our expert insights, examples, strategies advice mix consists mainly four elements. Description the right place means greater chances of sales over a longer period time definition
Views: 20 Marisol Moran Tipz
Marketing Mix - Place(Channels of Distribution), Marketing Management Part - 8, Business Studies  12
 
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Marketing Mix - Place. Definition & Importance of place. Channel of distribution - Zero Level, One Level, Two Level & Three Level Factors affecting choice of channel of distribution- Market factors (Size of Market || Geographical Concentration of buyer || Size of order) Product related factors (Nature of product || Perishable vs. non perishable || Unit value of product || product complexity) Company characteristics(Financial Strength || Control) Competitive factors Environmental factors Business Studies class 12
Views: 17123 Prince Academy
Marketing Mix: Promotion Strategy 3 of 3
 
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In the third and final video in the Promotion Mix - a vital "P" in the 4Ps, you'll match pull and push strategies to marketing strategies, take a deeper dive into publicity, and try your hand at identifying pull and push strategies from case studies. Promotions part 1 - Definitions: https://youtu.be/3PapTssr1Sc Promotions part 2 - Introduction: https://youtu.be/FT2mJBbU-wE
Views: 6644 Soma Datta
4Ps of Marketing or Marketing Mix Product Place Price Promotion
 
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Definition and description of Marketing mix. you will get the knowledge of 4Ps, well known as Product Place Price Promotion Presentation by Anisur Rahman Proposed by Edward Jerome Mc Carthy in 1960 Marketing Lecture Series Management Lecture Series Marketing Video Marketing Online Lecture Md Anisur Rahman Marketing Lecture in Hindi-English Marketing Lecture in Hindi Marketing is easy marketing by anis marketing by rahman marketing by Rehman marketing by Anisur marketing by anees marketing by aneesur lecture by anis lecture by rahman lecture by Rehman lecture by Anisur lecture by anees lecture by aneesur tutorial by anis anees Anisur aneesur rahman Rehman
Views: 171 Anisur Rahman
4Ps Marketing - Product, Price, Place, Promotion 🤔
 
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Das 4Ps Marketing Modell - Produkt, Price, Place, Promotion ist nicht von ungefähr in jedem BWL-Studium eine Grundlage welche gelehrt wird. Doch was bedeuten die jeweiligen Quadranten überhaupt? - Product (Produktpolitik): finden Sie das richtige Angebot für Ihre Zielgruppe, - Price (Preispolitik): bieten Sie dies zu angemessenen Konditionen an, - Place (Distributionspolitik): vertreiben Sie es über die richtigen Vertriebskanäle, - Promotion (Kommunikationspolitik): stellen Sie sicher, dass Ihre Zielgruppe weiß, dass Ihr Angebot existiert und einen Mehrwert liefert Warum? Wer erfolgreich ein Unternehmen aufbauen möchte muss die Besonderheiten seines Produktes gegenüber der der Wettbewerber gut kennen und so einen möglichst optimalen Marketinmix der 4Ps kreieren, nur so können neue Kundengruppen erschlossen und Marktanteile gesichert werden. Beim 4Ps Marketing geht es also um die Fragen: Wie soll Dein Produkt sich von der Konkurrenz unterscheiden? Was sind die Schwächen der Mitbewerber und wo kann Dein Produkt glänzen? Apple hat bspw. damals mit Steve Jobs erkannt das viele Produkte auf dem Markt unsexy sind und dementsprechend tolle Designs kreiert, also entsprechend des 4Ps Marketings das "Product". Ebenso hat Apple damals erkannt, dass die Bedienung vieler PC's oft sehr kompliziert ist und u.a. die Maus entwickelt, also auch hier wieder Alleinstellungsmerkmale im Bereich "Product" des 4Ps Marketing Ansatzes. Darüber hinaus wurde die Distribution angepasst und Apple Produkte (zusätzlich) in einer Art Zeremonie in eigenen Stores verkauft und dort u.a. auch (ebenso) promoted, also "Place" und "Promotion" anhand der 4Ps Marketing Kette. Dem nicht genug hat Apple auch durch den Preis klare Alleinstellungsmerkmale zur Konkurrenz aufgebaut, aber nicht indem sie besonders preiswerte Produkte anboten, sondern ein Hochpreissegment etablierten und so u.a. die vermeintliche Qualität vermittelten. Für viele wurde das Produkt wie ein I-Phone dadurch eine Art Status-Symbol: "Siehe hier, ich kann es mir leisten." Ich selber bin zwar kein Fan von Apple, doch zeigt es in idealer Weise wie sich das Management, ob nun bewusst oder nicht, in allen vier Bereichen des 4Ps Marketing Quadranten orientierte. Hier einige weitere Beispiele zu dem Fokus der jeweiligen Kernkompetenz mancher bekannter Unternehmen: Price: - Dacia, Ryanair besonders günstig Produkt: - Mercedes besondere Qualität Place: - Waldmeister wird (zusätzlich) in Diskotheken abgesetzt Promotion: - Red Bull mit Events wie Motocross und Sponsoring eigener Teams wie bspw. Formel-1 oder RB Leipzig Weitere Infos bzgl. 4Ps Marketing - Produkt, Price, Place, Promotion auch unter Wikipedia: https://en.wikipedia.org/wiki/Marketing_mix#McCarthy's_4_Ps WIe Du also siehst können erfolgreiche Unternehmen immer eine Besonderheit oder mehrere Besonderheiten und idealerweise Alleinstellungsmerkmale aufzeigen, also was sie von der Konkurrenz unterscheidet. Dies ist natürlich ein ständiger Prozess, den die Konkurrenz schläft bekanntlich nicht. Ein gutes Unternehmen ist also stets innovativ und erfindet seine 4 Ps stetig neu bzw. optimiert diese, so wie es bspw. das Unternehmen 3M bei seinen Produkten macht, welches stetig neue kreative Entwicklungen aus den Hut zaubert und so der Konkurrenz immer einen Schritt voraus ist. Und jetzt bist Du dran, in welchem Bereich kannst Du Dein Produkt im Vergleich zur Konkurrenz im Markt etablieren? Denke dabei immer an die Quadranten des 4Ps Marketing - Product, Price, Place, Promotion
Views: 190 strukturvertrieb
8 4p's of Marketing | Marketing Mix | Philip Kotler | Product-Price-Place-Promotion | Gujarati
 
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4p's of Marketing | Marketing Mix | Philip Kotler | Product-Price-Place-Promotion | Gujarati So it basically comprises of 4 P's : Product,Price,Place,Promotion 1. Product - What is your product? What are its features? How will the consumer use it? What are the various sizes and colours available? 2. Price - What is the pricing of your product? How much discount are you offering? What is the brand? How is the packaging done? 3. Place - Where are you selling your product? What is the supply chain? Are you selling it online or at physical stores? 4. Promotion - How will you reach your target audience? TV ads,sociala media or any other factors. Promotion startegy of similar markets?
Views: 91 Success Technohub
Marketing 101 with Professor Tom Hickman - The "Marketing Mix"
 
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In this clip from www.artistshousemusic.org - Tom Hickman, a Professor of Marketing at Loyola University New Orleans, introduces the fundamentals of marketing to a group of students at Loyola University, New Orleans. He discusses the "marketing mix" (product, price, place and promotion), and how products which excel (such as the Nintendo Wii) exploit these axes to position themselves ahead of their competitors. He also explains the offerings and requirements for the marketing major at Loyola, and takes audience questions about the strategy and process of marketing.
Views: 16752 ArtistsHouseMusic
Best Sales Channels for your Indie Game [2018]
 
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The 4 Ps of Marketing are Product, Price, Promotion, and Place. Today we’re focusing on Place - specifically digital distribution on PC for your indie games! In today’s video, we are going to look at Steam, as well as six other places where you can sell your video game on PC. ►Links to the stores listed in the video: https://store.steampowered.com/ https://www.humblebundle.com/store https://itch.io/ https://www.twitch.tv/store/games/ https://www.gog.com/ https://www.kartridge.com/ https://blog.discordapp.com/the-discord-store-beta-9a35596fdd4 ► A New Gamedev Video Every Week! Subscribe ► https://www.youtube.com/channel/UCd_lJ4zSp9wZDNyeKCWUstg/?sub_confirmation=1 ► About Ask Gamedev We're a group of game industry veterans that make videos on games, the game industry, and more! This channel is for anyone that's interested in video game development. ► Follow us Facebook: https://www.facebook.com/askgamedev/ Instagram: https://www.instagram.com/askgamedev/ Twitter: https://twitter.com/askgamedev Web: http://www.askgamedev.com Check out Ask Gamedev on Discord! Chat about game development in realtime. https://discord.gg/RuhjHzZ
Views: 10524 Ask Gamedev
7 P's of Marketing | Marketing Mix for Services |Hindi | Marketing Course
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #Marketing #Marketing101 #GrowBusiness
Views: 64943 Intellectual Indies
Four P's In Marketing(Product, Price, Place, Promotion)
 
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Say hello to me on Instagram and facebook Instagram-https://www.instagram.com/shivaay_thakur01/ Facebook-https://www.facebook.com/Shivaay-Thakur-638427273182472/?modal=admin_todo_tour
Views: 15 Shivaay Thakur
Introduction to Marketing: The Importance of Product, Price, Place, & Promotion | Episode
 
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: View
Views: 1 Richard Barrow
Negotiation Assignment - Product Price Place Promotion
 
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FUA International Management class
Views: 59 Janie Smargiassi
Steve Jobs' amazing marketing strategy - MUST WATCH
 
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Check out these books about Steve Jobs: * Steve Jobs: https://amzn.to/2PGH3nM * The Presentation Secrets of Steve Jobs: https://amzn.to/2JB1j55 * Becoming Steve Jobs: https://amzn.to/2QgZKf8 * Steve Jobs: The Man Who Thought Differently: https://amzn.to/2AHIqdQ * Steve Jobs (Movie): https://amzn.to/2CZgLq3 Steve Jobs shares his amazingly different approach to marketing and how he used it to build Apple into one of the largest companies in the world. * Join my BELIEVE newsletter: http://www.evancarmichael.com/newsletter/ Transcript: To me….marketing is about values. This is a very complicated world. It’s a very noisy world. And we’re not going to get a chance to get people to remember much about us. No company is! And so, we have to be really clear on what we want them to know about us. Now Apple, fortunately, is one of half-a-dozen best brands in the whole world. Right up there with Nike, Disney, Coke, Sony — it is one of the greats of the greats. Not just in this country, but all around the globe. But even a great brand needs investment and caring if it’s going to retain its relevance and vitality. And the Apple brand has clearly suffered from neglect in this area in the last few years. And we need to bring it back! The way to do that is NOT to talk about speeds and fees. It’s NOT to talk about bits and mega-hertz. It’s NOT to talk about why we are better than Windows. The dairy industry tried for 20 years to convince you that milk was good for you. It’s a lie, but they tried anyway. And the sales were falling. And then they tried “Got milk” and the sales went up. “Got milk” wasn’t even talking about the product. In fact, it focuses on the absence of the product. But the best example of all, and one of the greatest jobs of marketing that the universe has ever seen, is Nike. Remember, Nike sells a commodity. They sell shoes!!! And yet, when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product. They don’t ever tell you about their air soles and why they are better than Reebok’s air soles. What does Nike do in their advertising? They honor great athletes. And they honor great athletics. That’s who they are, that’s what they are about! Apple spends a fortune on advertising — you’d never know it….you’d never know it! So…when I got here, Apple just fired their agency and there was a competition with 23 agencies that…you know…four years from now we would pick one. And we blew that up and we hired Chiat\Day, the ad agency that I was fortunate enough to work with years ago and created some award winning work including the commercial voted the best ad ever made, 1984 (by Advertising Professionals). And…we started working about eight weeks ago, and the question we asked was, “Our customers want to know who is Apple and what is it that we stand for…where do we fit in this world?” And what we’re about isn’t making boxes for people to get their jobs done — although we do that well. We do that better than almost anybody, in some cases. But Apple is about something more than that! Apple at the core…its core value — is that, we believe that people with passion can change the world for the better. That’s what we believe! And we have had the opportunity to work with people like that. We’ve had the opportunity to work with people like you; with software developers, with customers, who have done it. In some big, and some small ways. And we believe that, in this world, people can change it for the better. And that those people who are crazy enough to think that they can change the world are the ones that actually do! And so, what we’re going to do in our first brand marketing campaign in several years, is to get back to that core value! A lot of things have changed. The market is in a total different place than where it was a decade ago. And Apple is totally different — and Apple’s place in it is totally different. And believe me, the products, and the distribution strategy, and the manufacturing are totally different…and we understand that. But values and core values — those things shouldn’t change. The things that Apple believed in at its core, are the same things Apple really stands for today. ENGAGE * Subscribe to my channel: http://www.youtube.com/subscription_center?add_user=Modelingthemasters * Leave a comment, thumbs up the video (please!) * Suppport me: http://www.evancarmichael.com/support/ CONNECT * Twitter: https://twitter.com/evancarmichael * Facebook: https://www.facebook.com/EvanCarmichaelcom * Google+: https://plus.google.com/108469771690394737405/posts * Website: http://www.evancarmichael.com EVAN * About: http://www.evancarmichael.com/about/ * Products: http://www.evancarmichael.com/zhuge/ * Coaching: http://www.evancarmichael.com/movement/ * Speaking: http://www.evancarmichael.com/speaking/
Views: 1440726 Evan Carmichael