From the 1960s Mods and Hippies, to the matte lips and thick eyebrows of today, here are 14 American Beauty Standards By the Decades.
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7. The 1960s: Mods and Hippies
While the start of the 1960s wasn’t so different from the late 1950s, what changed a few years into the decade was the introduction of hairspray as a product. Women’s hair became more voluminous, their eyeliner game was more intricate and heavy, and, thanks to models like Edie Sedgwick and her British counterpart Twiggy, the pixie cut and waif-ish looks were in. Ideal women were skinnier in the 1960s, a trend that continued even when fashion started to veer into a more hippie, long-haired look.
6. The 1970s: Sporty Casual
Hippie culture dipped into the beginning of the 1970s, too. Long hair was in--for men and women. But something else that became more common in the 1970s was society adapting to wear less formal clothes. Up until then, most people’s wardrobes still consisted of tailored sutis and dresses with tailored dresses and trousers and button ups still a part of mainstream fashion. But through the 70s, men and women alike wore more sneakers. Denim was more popular than ever as were tracksuits, track shorts, and other athletic wear.
5. The 1980s: Big Hair and Big Makeup
Punk rock had been introduced in America during the late 1970s, which means the more DIY, edgy look would go mainstream by the 1980s. Clothes were full of patches and pins, and girls who wanted to look like Madonna had tattered layers upon layers of clothes and arms full of bracelets.Hair was bigger than ever, as hairspray took the feathered look of the 70s to a more frizzy extreme in the 80s, or even mohawks depending on your style.
4. The 1990s
Eyebrows hit an all time skinny factor during the 90s. Eyebrows being pencil thin was the popular look of the decade, which carried on into the early 2000s. This era was also when grunge became a more popular fashion as the grunge scene in the Pacific Northwest grew into a movement. The 90s was a decade of anything goes as far as fashion was concerned. Models started look skinnier and skinnier than ever before--think more like like Kate Moss, and Jennifer Aniston had introduced a new haircut that she made popular by showcasing on Friends. Then you had the Spice Girls which threw together a bunch of different fashion trends and made it somewhat uniform.
3. The early 2000s
Since the 2000s were one of the most recent past decades, it makes sense that people nowadays shudder to think of the way they dressed nearly 20 years ago. It took the crop tops of the 90s and paired it with super low waist bottoms. In the age before skinny jeans, flared jeans were all the rage. And while it was ideal for women to still be really skinny, they still had to look incredibly fit, too, so that they could show off their lean abs in their midriff shirts.
2. Early 2010s
Although society is still very far from accepting all sorts of shapes and sizes as far as women’s bodies are concerned, with the rising popularity in health and fitness, there’s been a decrease of the number of scary-thin images of women that a decade ago would have been considered body goals. What also became popular by the early 2010s as the resurgence of the grunge look that was so popular in the early 90s. Nearly 10 years ago, long hair was more in fashion, as well as layers of different patterns and textures, and blonde hair.
It’s interesting how fast beauty standards change. It hasn’t even been a full decade yet and trends are already drastically different from when the 2010s first started. The second half of the 2010s made matte lipstick (and matte makeup in general) more popular. With the rise of platforms like Instagram and Youtube, makeup artistry amongst the general public has come to an all time high, with contouring, highlighting, and full eyebrows more desirable. Even lately, matte lipstick is already starting to give way to glossier lip wear. Pastel hair is still popular, but the more edgy alternative falls to grey hair and silver tones instead. Women are encouraged to be more fit, showing off fuller figures with washboard stomachs--perhaps as a way to further deviate from the paper-thin image that’s been so popular the past 20 years.