At its core, writing is a literal transcript of thought – a way to record one’s thoughts and ideas. More importantly, writing is a process for learning, for communicating one’s thinking and at its most powerful, for influencing the thinking
of others. Today, technology has put a world of information at students’ fingertips and influenced literacy demands. It is no longer sufficient simply to teach students how to write and how to read. It is critical to teach students to write
about they read. In this connected age, writing is an essential activity to participating in society, and it is the basis for education. The act of writing deepens a students' understanding of a topic or their thoughts. By extension, good writing
instruction is good thinking instruction. Therefore, writing is not a subject, and it is not a class. Writing is a part of every subject and every class. Highlights and Zaner-Bloser take a structured approach to teaching writing. By emphasizing universal
traits of good writing within multiple text types, writing can be taught by teachers with minimal preparation time. Teachers can help students refine their writing through a 5-step writing process and guided them so they improve their mastery themselves. This
presentation promotes the importance of writing and how good writing instruction can be incorporated seamlessly into all classrooms.
Speaker : Andy Shafran
(Vice President / International Highlights Consumer Businesses)
As Vice President, International at Highlights for Children, Andy Shafran is responsible for relationships that bring Highlights books, magazines and educational products to children in more than 40 countries around the world.
Under Andy’s leadership, Highlights launched many publications across the world, including Chinese, Indian, Malaysian, and Brazilian magazine editions, in addition to translated books and educational
products in many more countries. With over one billion issues delivered since it was founded in 1946, Highlights magazines are the best-read children’s magazines in North America and total more than
250 million impressions each year. In 2014, Highlights will sell over 5 million branded books and magazines outside of the United States and Canada.
Andy is a Columbus, Ohio native who previously worked for Procter & Gamble and Thomson Learning. He founded a publishing company that was later acquired by Thomson Learning.
Andy has a Bachelor’s of Science in Computer Science and Engineering from The Ohio State University and a Masters of Business Administration from Xavier University. Since he started at Highlights in 2007, Shafran has been deeply involved in launching domestic licensing, digital, and international initiatives.