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How to Become a Creative Director with Alexa Chung | Future of Fashion | British Vogue

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Behind every cover girl is a thousand decisions. In the second installment of her investigation into the world of fashion publishing, Alexa Chung talks to Vogue’s creative director Jaime Perlman to find out what an art director does, and delves into the digital incarnations of the fashion bible with the editor of Vogue.co.uk. From the interns to the editors, watch and learn as Alexa discovers the world of Vogue from the inside. Subscribe to British Vogue’s YouTube channel to never miss an episode. Subscribe to British Vogue►► http://po.st/SubscribeBritishVogue Series 1 Episodes: Episode 1: http://bit.ly/AlexaSeriesEp1 Episode 2: http://bit.ly/AlexaSeriesEp2 Episode 3: http://bit.ly/AlexaSeriesEp3 Episode 4: http://bit.ly/AlexaSeriesEp4 Episode 5:http://bit.ly/AlexaSeries5 Episode 6: http://bit.ly/AlexaSeriesEp6 Click Here For Series 2: http://po.st/TheFutureOfFashionS2 Vogue has dispatched contributing editor Alexa Chung to investigate the state of fashion today in her series The Future of Fashion. Alexa Chung will be talking to everyone from current fashion students to the heads of major design houses, via journalists, buyers and all the workers in between. Watch as Alexa Chung try to find out what the future holds for this multi-billion pound fashion industry; how the next generation will get fashion careers using all the tools available to them; and what the fashion landscape looks like in terms of sustainability and technology. CONNECT WITH BRITISH VOGUE Web: http://po.st/BritishVogueVideo Twitter: http://po.st/TwitterBritishVogue Facebook: http://po.st/FacebookBritishVogue Google+: http://po.st/GoogleBritishVogue Instagram: http://po.st/InstagramBritishVogue Pinterest: http://po.st/PinterestBritishVogue Newsletter: http://po.st/NewsletterBritishVogue ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand new original programming including short films, series and in-depth documentaries, British Vogue’s channel is the ultimate destination for unprecedented access into the world of fashion, beauty and culture. How To Become a Creative Director With Alexa Chung | Future of Fashion | British Vogue https://www.youtube.com/user/vogue
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Text Comments (300)
Julianna Zielinska (1 month ago)
ive watched that person type that tweet 600 times
Maite Wong (2 months ago)
bring this series back!!
Kate O (2 months ago)
I see people of color in the magazine photos, but none working in the design office or even candidates for the internship program. DOES VOGUE RACIALLY DISCRIMINATE IN THEIR HIRING PROCESS??? Sure looks like it. 😕
Serene Chong (3 months ago)
That was very cool ❤️
Vincent Revote (4 months ago)
Magazines are still a thing?
Lizette Olmos (4 months ago)
To be a creative director I have to have graphic design background ?
mikayla jackson (4 months ago)
2019 and i still dont know why alexa chung is famous
tina ballerina (5 months ago)
what is it with Vogue? it's a magazin with 95% advertising..
D Escalade (5 months ago)
Did she just quote Spider-Man? 😸
Lluvia lm (5 months ago)
Louvre360 (5 months ago)
Alexa Chung is dead 💀
Golden x Diva (5 months ago)
marcelo rezende (5 months ago)
she s a product ... we will forget...
Giselle Jme (5 months ago)
실제 크리에이티브 디렉터의 모습을 볼 수 있어서 좋았어요 알렉사청 사진으로만 보다가 영상으로 보니 훨씬 더 매력적이네요. 목소리두요
André Lambert (5 months ago)
What is the name of the photographer mentioned 3:53 ? I couldn't understand
Team NoSadDesserts (5 months ago)
I really appreciate this vid
gengarrules777 (6 months ago)
I love how Alexa portrays herself as super down to earth, but in reality she's drinking newborn embryonic stem cell smoothies..
andrewperalta (6 months ago)
I love Alexa, loved her talk show, but I don’t really know what her job title is... like is she just a TV personality
Jay DaSilva (5 months ago)
She's a presenter, Host
Phatastic Meemo (6 months ago)
Vogue is 10% articles, 10% editorials and 80% ads which is why I only read it in the checkout line because it only takes that long.
Siwei Song (6 months ago)
american fashion mags are like 90% ads these days...
R (4 months ago)
Siwei Song because as a collective we are not buying them as much as we used too I suppose. Have to get their money somewhere. Still pretty sad tho :/
sam a (6 months ago)
messy desktop files lol
Ryan Petit (8 months ago)
I would love to work at Vogue! But you gotta start somewhere. My blog is where I've started. www.ryanpetit.xyz
vivian garcia (9 months ago)
I want to do this so bad. I would love to be the creative director of vogue or of my own magazine. UGH
Kate O'Donnell (9 months ago)
Creative director of Vogue.. literally career goals.
camilo daraghma (10 months ago)
Iconography!! I love the fashion industry it’s part of ministry of magic
Alexa Chung is great for tv pop stuff: not sure I understand her interviewing style here... Maybe I’m just getting old... www.MidnightNotebook.com
Aubree Aidyn (1 year ago)
Video on senior beauty editor. Please Please
Quinton John Michaels (1 year ago)
Alexa … Your voice ♥ Really interesting episode. Going to check out the rest in the series right now
Gio SanzLaurent (1 year ago)
Is it me or this girl sound exactly like Dua Lipa?! D:
Brianna (1 year ago)
I’m the typical tomboy who hates all things girly, but this is so intriguing and interesting! I love learning about or gaining insight about different interests, jobs, people, cultures etc. Thanks Vogue!
P. Nimo (1 year ago)
I love this [email protected]@
Kenneth Holmes (1 year ago)
Quote @00:56
Xanderall (1 year ago)
During the entire video, I wanted to give Alexa a cough drop.
PH W (1 year ago)
Her cigarette voice tho
birdcreature (1 year ago)
this would be one of my dream jobs
Mundhir Eltahir (1 year ago)
What are the names of photographers the art director talked about, please!
Anjali Sharma (1 year ago)
migisha boyd (1 year ago)
I love the presenter! So much energy! Dope Dope Dope!!! :D
Anna (1 year ago)
Shittiest presenter girl omfg
kathleen lee (1 year ago)
getting the vibe that vogue doesn't really care about the hadids and jenners but they bring in views and money #latecapitalism
Lexus THUPRMND (1 year ago)
What analytics tool are they using at 12:23 and how the heck do I get it
Vera (2 years ago)
The best series Vogue has had!!
GhasAbs (2 years ago)
She has a really beautiful voice :o
christine vargas (2 years ago)
What would you have to major in college to become a creative director?
Alex (5 months ago)
Kev K (8 months ago)
CHRISTINE MARIE that’s what I’m trying to know
camille al (2 years ago)
I watched this today only to open the news and see that Alexandra Shulman is departing Vogue. what a coincidence.
Spring Nicole (2 years ago)
This is wonderful! No wonder the Creative Director role is so difficult to define. They are like the glue that holds it all together, working behind the scenes. If they are doing their job well, you don't get to see them.
Officially Denni (2 years ago)
Thank you soo much Vogue for doing this!!
TSSR (2 years ago)
ugh Harlem shuffle? who put the okay on that? Jamie? Come on now.
Sophia Lenore (2 years ago)
Great video – thank you for sharing!
Tara (2 years ago)
is it just me or does alexa chung kinda sound like cara delevigne??
Alex Smith (2 years ago)
Tara it's a south eastern English accent most people who go to private schools in that area have very similar accents
TyrantTitan (2 years ago)
0:23 - What typeface is used in the title screen for "THE FUTURE OF" and "WITH ALEXA CHUNG", doesn't look like it's futura, avenir, avant garde, or century gothic.... the A, C, R, N, G are very distinct. Thanks!
Reyna Lay (2 years ago)
What adobe program was she using to do the layout of the magazine? InDesign?
efeloh (2 years ago)
Ula Lili (2 years ago)
I love her
Reilly Fox (2 years ago)
If vogue is going to be showcasing the interiors of their offices they may should consider a redesign of them at least in the 73 questions episode with Lupita and others produced by Vogue they will show you inside their door and economy just doesn't sell. The magazines are so carefully thought out and the insides and interworking they are produced out of are a bit well, underwhelming to say the least. Take a note from the devil wears prada and continue to sell the dream like a dior or a chanel profits off of their itty bittys like their perfume and lipstick.
Alykhan Hajee (2 years ago)
I have always wanted to become a Creative Director
Emma Adams (2 years ago)
This is so wonderful! I love Vogue's direction in still being such an iconic part of fashion but being relatable in a way that makes you appreciate it even more for the hard work that everyone puts in.
Yuri Irwin (3 years ago)
this is very interesting!!!
slinossier (3 years ago)
what is the name of the female photographer?
bannuska (2 years ago)
harley weir
vidiesel (3 years ago)
Does anyone know what program they use to track the visitors to their site?
NeonWhite (3 years ago)
Alexa Chung really does a great joB!
Elphie Busayong (3 years ago)
Alexa please feature young-generation artists as well.
EyUpMeDuck (3 years ago)
dream workplace for true
Kahlia Sulendra (3 years ago)
im obsessed with this series
L May (3 years ago)
anyone know the music/composer for this series?
M Nab (3 years ago)
Alexa is hilarious! Love her <3
Smile_ girl (3 years ago)
Vogue should start doing posters again. Some of those contemporary art pieces were just gorgeous.
don hedo (3 years ago)
Elisa Benaggoune (3 years ago)
i wanna have that social media job
British Vogue (3 years ago)
The Future of Fashion series 2 launches March 8th, subscribe to British Vogue to never miss an episode: http://bit.ly/SubscribeBritishVogue
Molly Morgan (3 years ago)
Can this series never end? Seriously inspired <3 I would love to see a video that talks about how to start off in the industry and what would help the most for a young teen who hopes to work in fashion xxx
bella brooks (3 years ago)
I loved this episode. it's great to hear from some of the top level people at Vogue, but I would be interested in hearing from people in more junior, entry level roles too. Can't wait for more of this series!
kyelove (3 years ago)
Can you guys do a video on Fashion Marketing ? :)
zeel shah (2 years ago)
Zane Skuja (3 years ago)
Is there another one coming anytime soon? :)
louise E (3 years ago)
I'm honestly amused with these series and I have mad respect for British Vogue. I love Alexandra and Lucinda 's taste than Anna especially now that Grace Coddington is stepping down. Alexa hosting it is just the perfect fit.
monique wright (3 years ago)
I love this Alexa. The behind the scene fashion world is soo interesting . I love everything fashion, hair makeup clothes shoes everything. and how it all comes together. I would love to see more of this.
sofi DIAZ (3 years ago)
I love Alexa! She is doing great!! more please! I can't get enough..
duslegaga (3 years ago)
James C (3 years ago)
cant believe that with all those headlines, they decided on 'harlem shuffle'
Sirad Garane (3 years ago)
Hey could you do a series on fashion photography?
Hayya Thorne (3 years ago)
Does anyone know what software/program Vogue is using to check their readership stats?
Juliet C (3 years ago)
does anybody know what pants alexa is wearing in this?!
Amelia (3 years ago)
So inspiring.
Lena S (3 years ago)
This series is so great! Love from South Africa!!
Danique Hoekstra (3 years ago)
i can't wait until new york cityyyyyyy
Danique Hoekstra (3 years ago)
i can't wait until new york cityyyyyyy
Susana Pinheiro (3 years ago)
I just love your documentaries/series with British Vogue! More please xD
Tessa Holly (3 years ago)
I've always liked Alexa but seeing her in these videos has made my love for her grow exponentially, proud to have her as a British icon x
Fernanda Lemos (3 years ago)
Simply love it! Alexa you are doing it perfectly! 😍🌟👍🏻
Arianne Carrillo (3 years ago)
I will visualize myself in one of these jobs, and make it happen!
Sunshine Oluoha (5 months ago)
You sure can
Maron Korti (6 months ago)
Vera (2 years ago)
Arianne Carrillo saaaame
Jess Louise (3 years ago)
Alexa's voice is so perfect ugh
Alejandra Machado (3 years ago)
I absolutely loved this. However, as a very ethnic looking latina girl, I couldn't help but notice how their whole staff is completely white. There must be thousands of young women and men of all ethnicities applying to Vogue. Is it coincidence that after filtering everyone out their whole staff is completely white?
Aya Suzuki (2 months ago)
How's that even linked? I mean, why do employer should hire someone because of their ethnicity or origin? It only depends on professionalism and personal value of employee.
Constantine V (4 months ago)
If you're a Latina girl why don't you just work in a Latino country's fashion industry
Akif KARAKOÇ (4 months ago)
video showed like 5-6 people in total and you are complaining because all of them are white, i think thats why these `young men and women from different ethnicites` are usually arent succesfull...
Aishwarya Rai (5 months ago)
It's me Sasha ew, you really thought you did something with that comment. people like you are the kind that push fashion progressively backwards despite all the strides that talented people of colour are making for the fashion industry. you should go to d&g since your ethics seems to line up with them! thank u, next
Tom Huijben (5 months ago)
It's me Sasha — Britain’s not all white!!! Your comment is awfully ignorant... There is people of all colors and backgrounds in Britain, far from the all-white staff seen in this video.
Lamia Skender (3 years ago)
Thanks a lot VOGUE! This is just next level... beyond amazing!!! And for Alexa.. she has the most beautiful presence!
RexDirtbag (3 years ago)
yeeess <3 i love you alexa
Zaheer Narayan (3 years ago)
Hi Alexa ! Love this series so informative ! I had a question, I am currently about to finish a civil engineering/architecture degree. When I graduate I would love to work in fashion. I was wondering what are your thoughts on people who haven't got the traditional marketing/pr/fashion degrees entering the industry. Thanks
Michelle Hutchinson (3 years ago)
Can't wait to see episodes about sustainability & ethics in the fashion industry!!! Such a good series!!
MARIA (3 years ago)
Hey guys :)) It would be awesome if sme of you would stop by my channel and let me know what you think about it! :)
Argh Zarry (3 years ago)
i need to know where alexas jeans are from im so in love
leonardo diaz (3 years ago)
I can't wait for a month!
itsthegoofy (3 years ago)
NEXT MONTH? You're gonna kill me
Emilia Morgan (3 years ago)
what does it mean that the majority of people working there are white? Definitely not the most equitable. Hopefully they are thinking about that!

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